Why Doesn't Anyone Read My Content?

  Written by Fontella Williams on Oct 19, 2010 11:54 am

Read More: Blogging

Have you ever wondered why you don't get much traffic to your articles or blog posts? OR why your emails have such a low click rate?  Well, wonder no more because I'm going to tell you - YOUR HEADLINE SUCKS!

It's true, you have a sucky headline and no one cares to click and read any further.

Take my word for it because it's a copywriting fact - the headline is the most important part of any content you create, whether it be an email, an article, blog post or video, you should spend more time crafting the headline than you do the actual content.

It matters not how good your content is, if the headline is just plain horrible.

Let me create an image for you here, because pictures are always clearer.

Imagine someone brought you a gift wrapped in a stinky smelly trash bag?  How inclined would you be to open that gift?  I mean the bag wreaks of the most awful odor you've ever smelled.  You'd most likely refuse it or you'd accept it and throw it away as soon as they were out of sight.

Now what you don't know is that within the bag is a beautifully wrapped box filled with (100) $100 bills.  Yep, $10,000 in cold hard cash.  But you never opened the gift because the packaging stunk.

That's your headline.  So you see, you want to master making your headline, so alluring, so appealing and compelling that everyone wants to open your gift - which is your message.

If you can get good at writing headlines, you can get more eyes on your content and your leads will build up dramatically.

The challenge here is that it  takes a lot of education to learn the art of copywriting; how to carefully arrange words in a sequence that strike a cord with people.

Well, good for you that I recently stumbled upon an amazing tool that's going to take the guess work out of writing headlines for you.

It's called the Emotional Marketing Value Headline Analyzer created by the Advanced Marketing Institute.

This free tool will analyze your headline to determine the emotional marketing value score.  Copywriters understand that there are certain words, magic words, action words, hypnotic words that have a certain impact on people.  That's exactly what the tool analyzes.

For example, my tile "Why Doesn't Anyone Read My Content?" came back with an EMV score of 50% indicating that my headline has a total of 50% Emotional marketing Value (EMV) words.

To put that in perspective, the English language contains approximately 20% EMV words.

And for comparison, most professional copywriters' headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.

In addition to the EMV score, you will find out which emotion is most impacted with your reader:  intellectual, empathetic or spiritual.

Why is a high EMV score important?

Communication is the key of effective marketing.  And the key to communication is being able to reach your reader at an emotional level, involving them in your message, and invoking their deeper thoughts.

While many marketers "guess" how people will react to various words and offers, The Advanced Marketing Institute have determined a test which will give you an actual rating that you can use to judge how well  your content will be received by others.

Bottom line...

It takes the guess work out for you and you instantly know that your headlines will get readers to open your content.

This is an amazing tool to add to your arsenal to get tons of traffic to everything piece of content you create.

Go HERE to start creating masterful headlines today.

If you really want to do some serious damage in network marketing, you can also get instant FREE access to my entire arsenal RIGHT HERE!

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About the Author: Fontella Williams

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Member Since: 04/23/2010

I'm a Distributor For:: MyLeadSystemPRO

Industry: Coach

Primary Web Site: http://thealphanetworkeralliance.com

Comments

Cheers Fontella,, great info

Much appreciate your information, and interesting tool you have shared with us all. Thanks so much Fontella.
Dale.

Dale Athay — Fri, 10/22/2010 - 9:26am

Nice article Fontella

Glad to see you mention the Emotional Headline Evaluator, I found it about 6 months ago and whether you need a good blog headline or a good classified headline, it works great.

Dan Johnson — Fri, 10/22/2010 - 9:27am

Thanks for sharing, Fontella

A very useful tool indeed !

Victor Lee — Fri, 10/22/2010 - 9:57am

So that's why no one is reading my Content

Fontella,

That article was just plain Awesome. I love how you break it down. I will certainly be using this tool from here on out on every single title I ever create.

Jordan Schultz — Fri, 10/22/2010 - 9:57am

Thanks for sharing this

Hi Fontella,

I just tried out the headline checking tool and it is awesome. I will be using it often to enhance my marketing efforts. Two thumbs up.

Deborah Simpson — Fri, 10/22/2010 - 10:29am

Great article

Great article Frontella, thanks for sharing, i have tweet it, vote it and share it on my facebook page

Christos Christou — Fri, 10/22/2010 - 10:31am

LOVE it!

Awesome article, Fontella! This is such an important piece of the puzzle and the tool is fabulous! I love when I come across cool gadgets like this! Thanks so much for sharing. :)

xo-A

Amy Starr Allen — Fri, 10/22/2010 - 10:35am

Thank you!

This is great information and a great tool. I am new to learning copy and finding such a gift now is just what I needed! I just tried the tool and my first try came back at 25%, not so bad, room for improvement, but what a great tool to use to get better. Thanks for sharing.

Carla Gardiner — Fri, 10/22/2010 - 11:14am

Fontella, You have come a long ways baby :)

Fontella,
It has been awesome watching you grow and become and industry leader. I know, because I have been trying to get in touch with you for this past month.
Your content is great and I really see you applying what you have learned. Keep up the great work

Wishing you all the success,
Jeff Faldalen
http://jefffaldalen.com

Jeff Faldalen — Fri, 10/22/2010 - 11:57am

Great Article!

This is great article, Fontella! I will remember it always and use it.

Mario Sanders — Fri, 10/22/2010 - 12:36pm

!!! Great Article!!!

Thanks Fontella, for sharing this great info, I will remember to apply these tools. Wishing you great success always.

Ivonne Manning — Fri, 10/22/2010 - 1:32pm

Great article and fantastic tool!

This is a great article and I just tried a couple of my titles in the title testing tool and scored as well as a gifted copy writer. Now I feel really good and have a great way of checking I stay on track. Thanks so much for sharing such a great resource!
Amanda

Amanda Ollier — Fri, 10/22/2010 - 3:02pm

I forgot about this resource, Thank you Fontella!

I enjoyed your article. This will be fun just to analyze my headlines to see just how good I think I am/or not. Either way, I can only get better. Thank you. Take Care, Met

Met Rivers — Fri, 10/22/2010 - 3:53pm

Fontella, Great article!

Fontella,
Great article!

Amanda & Souman... — Fri, 10/22/2010 - 4:04pm

Great Article

Thanks a million Fontella! The EMV Analyzer is really fun and has already changed my SEO skills forever!

buff elting — Fri, 10/22/2010 - 6:50pm

great to know

Thanks Fontella for the tips and tool

Here is another headline generator tool you might find useful.
http://www.internetmarketingcourse.com/freeheadlinegenerator

willie robertson — Sat, 10/23/2010 - 8:47am

Gracias, Fontella!

Fontella,

I soooo appreciate you sharing this tool with the world. You could have kept it to yourself, but you did the noble, honorable thing. ;-) It is greatly appreciated. Continue to write great content and of course, emotionally-packed headlines.

You are an Article RockStar!

Kellie Gardner — Fri, 10/22/2010 - 9:37pm

Good Saturday Morning Prize!!

Thanks for sharing this tool. I need something like this to help my writing abilities for my blogs and other posts.

Richard Duke — Sat, 10/23/2010 - 10:02am

My headlines suck?

well, hopefully not as bad as those of others :-) but I'm going to work on the suckiness starting now. Thanks for that great value filled post. Much appreciated. I'll definitely work on my headlines.

Anthony Kibe — Sat, 10/23/2010 - 10:14am

Sweet!

Fontella-
You rock! I've always known that the headline is key- but a free tool to help you analyze your headline? Now that's seriously awesome.

Thanks a million!
Natasha

Natasha Nassar — Sat, 10/23/2010 - 10:17am

Amazing

Thank you Fontella, great article, keep up the good work!

karen Watts — Sat, 10/23/2010 - 5:58pm

Headline Tool

Thank you Fontella for that. I had forgotten all about that EVM tool. I used it again immediately formy next article.

Jonathan Lake — Sun, 10/24/2010 - 12:53am

Great Tool

Thank you Fontella. I am new to the world of blog posts and articles. I know a headline is important and now I have a way to check to see if I am coming up with good headlines!

Douglas Igoe — Sun, 10/24/2010 - 9:56am

You Rock

Thanks for sharing. I great tool I plan on using

Ida Wallace — Sun, 10/24/2010 - 10:42am

Very Relevent Article

Very good article Fontella! Your article offers a valuable tool to help everyone with one of the most important items in their sales funnel. I definitely like your analogy of the gift wrapping. You could have the next million dollar idea, but if no one bothers to open the box, they'll never see what they are missing. Keep up the good work.

Bruce LaMonica — Sun, 10/24/2010 - 8:11pm

Hi Fontella, I especially

Hi Fontella,

I especially like the analogy...definitely puts things into perspective and if I wasn't aware just how important headlines are, then now I am.

Great article and thanks for sharing.

I'll just add though; the EMV Headline Analyzer is a tool at the end of the day, and the onus is on us as writers to come up with the headlines in the first place. The tool will help us improve our headlines, but through education, we must and will come to be dependent more on our own headline-creation abilities.

Studying The 100 Greatest Headlines Ever Written (http://www.abraham.com/articles/100_Greatest_Headlines_Ever_Written.html) on a regular basis can help come up with good headlines that you can input into the EMV Analyzer and move your Copywriting and Headline-creating abilities a notch up the proverbial ladder.

Again, thanks for sharing and keep up the great work.

Michael T. Makahamadze

Michael Makahamadze — Tue, 10/26/2010 - 2:40pm

Thanks for sharing

Hi Fontella,

Thank you so much for sharing this information, it's really appreciated. What a great tool!

Thanks again:)
Linda

Linda Cargill-Selfe — Sat, 10/30/2010 - 7:00pm

Sucky Headlines

Just tell it like it is Fontella...and you certainly did that my friend!

Don Egnor — Sat, 10/30/2010 - 8:41pm

Great Tool!

Hey Fontella, this is a great tool and i've been using it for the last 2 months.

Sherman Smith — Mon, 11/01/2010 - 4:24pm
 

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