3 Words Used By Internet Marketers That Kill Half Their Income

Ok, I'm not holding back on this one.

(Seriously, do you expect anything less?! LOL.)

Not to pick on anyone in particular, but earlier today I received an email from a couple of "Marketing Rockstars" in our industry - self proclaimed, of course.

I mean - is it me or is everyone a freakin' Internet Rock Star these days?

I love it - good on them just for having such confidence in their abilities, but let's make sure we're really rockstars if we're going to call ourselves ones.

Even funnier is that there are real rockstars in our industry, like my bud Brian Fanale, for example. Fanale and his band are pretty good actually - got their album playing in my car for those rare moments when I'm not listening to some business or personal growth related guru.

Anyway, so I open this email and sure enough, I click on a link just to see what these rockstars are marketing and what they're up to with this message.

And there it was - a pretty good page, I thought to myself.

But there was one thing that stood out.

No, it JUMPED off the page at me.

Actually, it made me shake my head in disbelief, to be quite honest.

3 words that killed their entire marketing message - ugh!

Maybe it's me, but there are 3 words being used by millions of internet marketers, small business owners and even established companies, that I'm pretty confident (based on my own testing) are causing them to lose at least half of their potential profits.

Yes, these 3 words cut their potential income in HALF - at least!

And it's such a simple concept that they could literally change it in just a matter of seconds - if they knew what "it" was.

So, here's what it is.

You ready?

I bet you are!

When you come to any one of my Landing Pages (also known as Squeeze Pages or Lead Capture Pages), I am going to bribe you.

Bribe you?

Yes - bribe you.

I'm going to bribe you with information.

And not just "some" information.

GREAT information.

And not just "great" information.

The BEST information that I can actually deliver.

Because that is what you want.

My information.

So that you can do whatever it is that you want - because that's the benefit of the information that I'll bribe you with.

Now how I got you to my page in the first place is a whole different conversation for another day, but let's just say that when you get there, if I don't make a strong enough "offer" to you, you know, want my information, I will never get what I want.

And that is... your email address.

I don't even need your name - just your address.

Because once I have it, I can send you the very "Information" that you want from me.

Now, if you feel what I have is worth you giving up your email address, you'll opt-in to receive my offer.

And chances are, you'll use an address that you actually receive email at, which allows my information to be delivered.

And in exchange for your email address, my promise is that I'm going to 'send' you my information.

And I will.

Because I said I would.

Now, I might offer you the information in a single document, or perhap, in a series of clever little messages.

I might even send you the information in a video, audio recording, or whatever format makes the most sense for the type of market you came from. (Another story I'll save for another day.)

Heck, I might even send you the information wrapped in another set of information closely related to the same information that I promised to send you.

Yep, in this format, you get what I promised - and even a little bit more. ;-)

In other words, when you believe that I'm going to send you the information that you want, there's a pretty darn good chance that you are going to use the correct email address if you truly want my stuff.

So now, you opt-in on my page with your name and email address.

Bingo - my marketing worked.

You're happy - I'm happy.

A true win-win.

Now what would happen if, instead of telling you that I'm going to 'send' my information to you, I told you that if you give me your name and email address, I'll give you the information right there on the next page?

Do you think that you'd enter your real email address if you knew you'd have the information within just seconds of clicking the submit button?

Maybe, but maybe not.

Ok, probably not.

Most likely not.

Matter of fact, a large percentage of people who might normally enter their real name and email address if they thought that my information was being sent directly to their inbox will actually make up any old email address, just to get... you got it..."Instant Access".

Yes, "Get Instant Access" are the 3 words that pain me when I see marketers using them on their Optin Form or on their Submit Button.

When you offer "Get Instant Access" on a submit button, you truly lessen the opportunity to:

A) Get a real valid email address from your visitor
B) Send additional information to your potential customer
C) Build a long standing relationship with that person
D) Make a sale

That's right - if you don't get a correct or valid email address, you and they both lose.

And if you are truly a value-based marketer, which I'm sure you want to be, you will never be able to deliver the quality content and information that your potential customer is looking for from you.

So, instead of offering "Instant Access" with a button that says, "Get Instant Access" or something ridiculously similar, think more along the lines of "Yes, Send Me Your Information Now!" on your submit button or in your Opt-in Form Box.

Not only will you get more people to use a valid email address, but you will also be able to build a better relationship with them over a long period of time and who knows, maybe they'll even buy something from you!

Got any experience here?

Would love to know your thoughts.