Increase Your Opt In Conversion Rates In 4 Easy Steps

One of the most prevailing misconceptions among the majority of internet marketers is that in order to increase Opt In rates you need to increase the Traffic Flow to your website.

It’s Hard to Get Further Away From the Truth.

You don’t need a whole lot of traffic to run a successful business. Moreover, traffic happens to be the problem once in a blue moon (although most marketers tend to focus solely on this particular aspect of their business).

There is a reason why people like Dan Kennedy (and other successful copywriters I am not familiar with but know exist) is paid up to $25,000 for writing ONE SALES LETTER. Converting visitors into customers is much harder than it seems to be and that is probably the single biggest challenge internet marketers are failing to overcome.

Here’re 4 things you can do to increase visitor to customer conversion ratio instantly

1. Above The Fold Design. More than 80% of visitors never scroll down. It means that 80% of your traffic never gets to see your opt in form and “Get Instant Access” button. You need to have at least 2 opt in forms when designing a capture page: one at the upper right corner of the page and one at the bottom.

2. Headline. You see me talking about this nearly in every single post I make about copywriting and capture pages. Headlines are extremely important. Your headline probably is somewhat close to 50% of your sales letter’s success. If the headline doesn’t compel the reader to find out more, peak his curiosity or state a benefit – your visitors won’t be motivated to read your letter.

3. Bullet points. Another common mistake is a list of bullet points that talk features, not benefits. When compiling a list of bullet points for your copy – talk BENEFITS. People don’t care about features. People love to read benefits. Features don’t make their life better – benefits DO! Talk about how your product is going to improve their lives. Make it hard for them to imagine their lives without it.

4. Call To Action. People are lazy. They take their time to move their asses and do something. Remind them what they need to do if you want them to actually do that. After you have created the design, came up with genius headline and got them hungry for your product – remind them what they need to do to actually get it. Remind them to opt in!

~Igor Kheifets

Mastermind Internet Marketing