How To Write Effective Headlines That Easily Turn Readers Into Leads!

  Written by Linus Ruzicka on Sep 5, 2010 9:52 am

Read More: Copywriting

 

Ever dreamed of writing headlines so effective that your readers can’t resist opening your messages and almost subconsciously take action inside the message?

Ever dreamed of creating sales page headlines that start your traffic on a route to signing up as a lead as fast as an expressway on the highway?

Well, it’s time to start looking at improving your copywriting skills and learning some more of the psychology involved in the processes your readers go through when making a decision.

When you begin to understand the essential psychology of your leads, you’ll be able to apply it to your own ad copy when writing message-opening subject lines, and lead-converting sales page headlines!

 

Rule #1:  Be Clear!

Don’t be one of those people that write misleading headlines to daze and confuse people into opening your messages leaving your readers wondering the connection between your subject line and your message content.

This is one of the first reasons people never convert their readers into clicking links inside the message.

The same thing applies to your lead capture and sales pages.  If you don’t give them what you promise within your sales copy, you will lose your reader faster than you can say “amateur.”

Readers are the lifeblood of your messages and sales pages.  Make things easy for them by relating your subject line to the content within the message.

You have very limited time to get your readers to figure out if your content is worth their time to read.  Do it for them by making things connect.

 

But How?

Two parts really…first, make sure your headline is clear and tells your reader what you’re going to deliver in the content.

Look at this post headline: “How To Easily Write Headlines That Turn Readers Into Leads??” Is there any question what the content of this post is about?

Also, make sure your keywords are relevant.  Using keywords within the headline to show that your content is relevant.

By keeping the topic and headline relevant, your readers will know they’re at the right spot to find the information they’re looking for.

Rule #2: Add The Benefit To Your Headline

Tell your readers what they’re going to learn inside of the message or the page.

After explaining the “How to”, show them an outcome of what lesson they’ll learn and have a new skill set for when they read your message.

Remember, your readers want an outcome that will help them out – not a product or service (at least right off the bat).

When it comes to this blog post here- you’ve read this far because you want to increase your value by learning how to write effective headlines that turn your readers into leads.

Rule #3: Add Action Words To The Headline

Now it’s time to add some action words to your headline.

For example, I took the word “headlines” with the adjective “effective” to add some description. I also used “easily turn” to hint how easy it can be to do this.

(Hint: using “-ly” words is another strategy to effective copywriting.  In this post title here I use the word “easily.” Have at least one in your title.)

If you use other words that amplify the keywords, the results you mention in the headline seem more realistic.

Even adding a time frame or a variation of “easy” helps to bring home the point as well.

What Happens Now?

Get a piece of paper and sharpen your skills.

To get better at writing headlines today, take 3-5 minutes right now and use these three tips on a recent headline you’ve created.

Look at how you can improve it.

In the comments section below, write down your original and your improved headlines so that others can see as well some examples of effective headlines.  Then Click the Blue Facebook Share button at the top so that others can learn from your new found strategies as well.

 

Leaving No Network Marketer Behind,

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Comments



Easy and Fun!

Linus,
Thank you I enjoyed this process. I have had some training with Tom "Big Al" Schreiter from his website on this subject, as well.
What struck me about this is How Much Fun it Could Be! Here is what I came up with..keep in mind that the more a person practices doing this the more creative they become.

1st headline: Are you tired, frustrated and ready for a change?

2nd headline: How to easily attain the life you have always dreamed of.

I know they don't look like the same headline at all...but that's what I came up with!

Bev Bojarski

Bev Bojarski — Tue, 09/07/2010 - 9:47am

Excellent Article

Great article Linus, concise and informative.

I checked your headline with the AMI Headline analyzer and it scored 50% which is as they say on their website "...most professional copywriters' headlines will have 30%-40% EMV (Emotional Marketing Value) Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines."

So you certainly hit a home run with that one.

Best Regards
Graham J O'Connor

Graham J OConnor — Tue, 09/07/2010 - 10:44am

Thanks for the great copywriting tips!

I don't often act upon these little exercises, which is silly really. They do help immensely. As you will see, this subject line said nothing about the message within.

Original: Can You Relate to This?

New: Stop Giving in to Your Fear and Finally Realize Success

New: Quickly End the Fear that May be Robbing You of Your Dreams

I'd love to get some feedback on these two alternates. Thanks!

Cheryl James — Tue, 09/07/2010 - 10:56am

Thanks for the great copywriting tips!

Hi Cheryl

Your headlines are both very good, scoring 50% and 41.67% respectively. I changed the second one to:

Quickly Erase the Fear that May be Robbing You of Your Dreams

and this bumped it up to 50%

Best Regards
Graham J O'Connor

Graham J OConnor — Tue, 09/07/2010 - 3:19pm

re: Easy and Fun!

Bev,

Awesome! :)

Isn't it funny how the main overall point is reached with different and better chosen words?

Yes - I like the second headline as well ;)

Linus

Linus Ruzicka — Tue, 09/07/2010 - 10:01pm

re: Excellent Article

Graham,

Cool tool...I'll have to go check it out.

And thanks for keeping things in check ;)

God Bless,

Linus

Linus Ruzicka — Tue, 09/07/2010 - 10:02pm

Cheryl, I like option #2

Cheryl,

I like option #2 better.

And the change that Graham made jumped things up even more.

It's those "-ly" words along with a better descriptive verb.

I would like "erase" versus "end" if i were someone reading your headline.

Great job! :)

Linus Ruzicka — Tue, 09/07/2010 - 10:05pm

Powerful!!

Hey Linus..

Thanks for sharing These powerful tips brother;

Without the know-how and the psychology of

being able to market in such a way for copy

to be opened, our marketing becomes obsolete..

thanks for your time and ENERGY in this article

Will be using these tips for sure:)

God Bless,

Ontarian

Ontarian Hawkins — Tue, 09/07/2010 - 10:19pm

Great Advice!

Copy writing has never been my forte but this really helps alot, knowing these basic rules and seeing it in action in your post. It's very encouraging and empowering. Thank you for writing this!

~Sandra

Sandra Bianco — Tue, 09/07/2010 - 10:42pm

re: Powerful!!

Ontarian,

I enjoyed writing this article and have more coming down the pipeline. in the coming days and weeks.

I used to shy away from copywriting and always thinking it was something to learn later on.

But now that I see the value in it, I'm certainly trying to bring it to the forefront.

Thanks for commenting!

God Bless,

Linus

Linus Ruzicka — Wed, 09/08/2010 - 8:31am

re: Great Advice!

Sandra,

Thanks for commenting! :)

Yes, it is a matter of simply learning the rules and applying them.

For me, it's a fun process. Almost like a game to see which headline version will out-perform itself.

This copywriting game is JUST beginning.

God Bless,

Linus

Linus Ruzicka — Wed, 09/08/2010 - 8:37am

Thanks Linus!

This has been very informative. I may have to read this article several times before it sinks in. I will be working on these ideas.

Mario Sanders — Wed, 09/08/2010 - 10:43am

You Guys are Awesome!

Thanks everyone for chiming in on my headlines.
I can certainly see how powerful carefully chosen words can be.

I'm not sure why 'erase' is more powerful but it feels more permanent somehow. I guess that once it is erased, there is no going back, eh?

Linus, I am So looking forward to everything else you have in store for us!

Cheryl James — Wed, 09/08/2010 - 12:03pm

how to effectively train new recruits and turn them into great

...great leaders!
You did just that!
Thank you for being a great networker!

jp Bersier — Thu, 09/09/2010 - 2:45am

Good Advice

Thanks for the tips Linus and the assignment was a great way to actually have us practice!!!
Here is mine:

Original: From Social Media to Mobile Media: The Revolution

New: Clearly There is a Revolution: Social Media To Mobile Media How Quickly Are You Moving?

Thanks again Linus,
Kathy
Kathy Sammons Dot

Kathy Sammons — Fri, 09/10/2010 - 9:43am

Great Info!

Easy to understand and apply...Thank you Linus!
Also, thanks Graham on the info on the headline analyzer, I will be sure to use this tool to check mine.
Great value as always guys :-)
Tracy Rewerts

Tracy Rewerts — Mon, 09/13/2010 - 12:26pm

this is good stuff

Linus, I enjoyed the article. This is really good information here. here's a shot in the dark.
Wish you could fire your boss? I can show you how.
Could you use some extra cash to get out of debt?
Are you struggling to pay all of your bills every month?
How would you like more time to spend with your family?
If I could show you how to look younger and get paid for it, would that be worth 15 minutes of your time?
If I could show you a way to start making extra money right away, would it be worth 15 minutes of your time?

I think it's a good start but can you show me how to turn these into serious lead attracting headlines?

Mike Evers — Mon, 09/13/2010 - 4:15pm

Simply Amazing

Linus thanks for these simply amazing tips about headlines.

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Richard Dick Dick — Tue, 09/14/2010 - 8:39am

Nice and helpful tips

Hi Linus,

Thanks a lot, it is wonderful and very helpful tips..
Regards..

Anwar Galam

Anwar Galam — Tue, 09/14/2010 - 11:17am

Nice and helpful tips

Hi Linus,

Thanks a lot, it is wonderful and very helpful tips..
Regards..

Anwar Galam
http://autocashguide.com

Anwar Galam — Tue, 09/14/2010 - 11:17am

Great stuff!

Linus,

Great reminders- thank you VERY much for a much-needed kick in the pants :) Keep it up and make it a great day!

P.S. I trip over my 4 and 2-year olds toys on the way to my office too!

'Doc Seth'
Dad, Entrepeneur, and soon-to-be-published Author!
http://www.MySevenFigureLifestyle.com

Seth Gambee — Tue, 09/14/2010 - 4:02pm

Your On The Right Track!

Mike, your headlines look good. I tweaked them a little and got higher scores using the Headline Analyzer by Advance Marketing Institute (Google It). Don't do email (headline) marketing without it.

Do you wish you could fire your boss? (50%)
Do You Have Empty Pockets and Mounting Bills? (50%)
Are you struggling to pay all of your bills every month? (45% Good)
Are you looking to spend more time with your family? (50%)
Do you have 15 minutes? (40%)
Start Making Extra Income Immediately. (40%)

Yvar Belotte — Wed, 09/15/2010 - 11:50am


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