How To Write Effective Headlines That Easily Turn Readers Into Leads!
Ever dreamed of writing headlines so effective that your readers can’t resist opening your messages and almost subconsciously take action inside the message?
Ever dreamed of creating sales page headlines that start your traffic on a route to signing up as a lead as fast as an expressway on the highway?
Well, it’s time to start looking at improving your copywriting skills and learning some more of the psychology involved in the processes your readers go through when making a decision.
When you begin to understand the essential psychology of your leads, you’ll be able to apply it to your own ad copy when writing message-opening subject lines, and lead-converting sales page headlines!
Rule #1: Be Clear!
Don’t be one of those people that write misleading headlines to daze and confuse people into opening your messages leaving your readers wondering the connection between your subject line and your message content.
This is one of the first reasons people never convert their readers into clicking links inside the message.
The same thing applies to your lead capture and sales pages. If you don’t give them what you promise within your sales copy, you will lose your reader faster than you can say “amateur.”
Readers are the lifeblood of your messages and sales pages. Make things easy for them by relating your subject line to the content within the message.
You have very limited time to get your readers to figure out if your content is worth their time to read. Do it for them by making things connect.
Two parts really…first, make sure your headline is clear and tells your reader what you’re going to deliver in the content.
Look at this post headline: “How To Easily Write Headlines That Turn Readers Into Leads??” Is there any question what the content of this post is about?
Also, make sure your keywords are relevant. Using keywords within the headline to show that your content is relevant.
By keeping the topic and headline relevant, your readers will know they’re at the right spot to find the information they’re looking for.
Rule #2: Add The Benefit To Your Headline
Tell your readers what they’re going to learn inside of the message or the page.
After explaining the “How to”, show them an outcome of what lesson they’ll learn and have a new skill set for when they read your message.
Remember, your readers want an outcome that will help them out – not a product or service (at least right off the bat).
When it comes to this blog post here- you’ve read this far because you want to increase your value by learning how to write effective headlines that turn your readers into leads.
Rule #3: Add Action Words To The Headline
Now it’s time to add some action words to your headline.
For example, I took the word “headlines” with the adjective “effective” to add some description. I also used “easily turn” to hint how easy it can be to do this.
(Hint: using “-ly” words is another strategy to effective copywriting. In this post title here I use the word “easily.” Have at least one in your title.)
If you use other words that amplify the keywords, the results you mention in the headline seem more realistic.
Even adding a time frame or a variation of “easy” helps to bring home the point as well.
What Happens Now?
Get a piece of paper and sharpen your skills.
To get better at writing headlines today, take 3-5 minutes right now and use these three tips on a recent headline you’ve created.
Look at how you can improve it.
In the comments section below, write down your original and your improved headlines so that others can see as well some examples of effective headlines. Then Click the Blue Facebook Share button at the top so that others can learn from your new found strategies as well.
Leaving No Network Marketer Behind,