What is your prospects perceived value for your product

You have a $100 dollar bill...

I'll give you 50 cents for it.... good deal?

I'll give you $50 for that $100 bill... a better deal?  Not likely ;-)

What about $500 for your $100 bill... Now your talkin... Make it $5000 and it's a done deal!

What is your customers perceived VALUE of what you offer?

Does the perceived value EXCEED cost price sooo much your customer thinks

I'd be NUTS not to buy it!

The Great Gary Halbert liked to pack his info products with VALUE and no filler.

He always said American value information and don't have time to read aload of fluff and filler...

Gary was RIGHT!

So if you are having trouble selling your wares... ask what is the perceived VALUE.

How can I increase it, to the point where customers are falling over themselves to buy :-)