Why Is No One Opening Your Messages??
There are hundreds of reasons why people are not reading your messages.
But one overlying theme that covers most of this post is that for one reason or another, your readers don’t like what you have to say.
Well, today, I’m going to tell you some of the things that you can correct immediately to turn that picture around, and increase the number of people that are opening your message.
Your Message Doesn’t Help Them
When you sign up for an e-mail series or a newletter, what are you looking for?
What was advertised or a whole bunch of self-promotional stuff?
I’m willing to bet that it’s the first part.
So why would your readers expect anything different?
I know, most folks can’t help themselves (Heck, I’ve been guilty of self promotional stuff in the past as well).
You meant to write something useful, but things turn promotional because often they are easier messages and posts to write. And as a result, those messages are NOT helpful to your readers.
So keep in mind your readers point of view.
Believe it or not, the “tone” of your writing speaks A LOT to your readers.
When you talk, does your voice sound vibrant and excited, or down and monotone?
Well, your “writing tone” needs to be the same as your personal voice.
It needs to be you.
It needs to be the way you speak in person. Just get it on paper now.
It’s Story Time Kids!
Do you find that you spend time on getting your posts and articles into a structured format?
If so – stop it!
Writing a “story” is a much better way to go.
Write your message relating a personal story about what you experienced in a similar situation.
The more of a personal connection they make with you in the story, the more they like you on the back end of the message.
Get your readers engaged like kindergartners at story time.
My daughter just started Kindergarten on Monday, so it’s easy to relate to that sort of “feel” when writing a post.
The story also warms people up to your call to action.
How Often Do You Deliver?
When you were a kid, think back to school.
You woke up, put on your clothes, ate breakfast, got on the bus, and went to school.
It was something that you became familiar with and could do it day in and day out – almost automatically.
Well when your messages are sent out, look at their delivery time.
Ensure to your readers that they know that whenever you send a message, it will be first thing in the morning, or right before bed.
Your readers get conditioned to it, look for it, and almost come to expect it.
I find that early in the morning on the east coast of the U.S. works the best. Sometime between 7-8am so that you still catch all of the readers west of that time zone (7am East cost = 4am West coast).
The Pulse of Your Call to Action
You want your reader to respond. Don’t just hope on it — ask them to do it.
If you want them to watch a video, just writing “please respond” doesn’t work.
Your customers don’t know exactly what you want them to do until you tell them to do it.
Want them to click on a link? Tell them to “Click Here”, and why.
Want them to buy something? Tell them to do it. Don’t be afraid.
Sitting back and “hoping” that your readers will act is too passive. You need to show them or tell them.
Give your call to action a shot of adrenaline and watch the readers start responding.
Heck Yeah I Have A Call To Action
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