Your Content Marketing Plan…Hot 3 Tips!

Your Content Marketing Plan…Hot 3 Tips

Your Content Marketing Plan…Hot 3 Tips

Your Content Marketing Plan…What Are The Hot 3 Tips For Success

Are you just starting or looking to REV UP  your content marketing plan?

Try these HOT 3 tips to get things really rolling.

1. PLAN IT

There are no right and wrong answers, but once you have your own content marketing plan (which can be modified anytime), make ongoing and detailed plans.

*Plan topics in advance, so it’s easy for you to quickly whip up your content or for your ghostwriter.

*Stay on top of it and hire help where you need it (to publish to your website, add to article directories, etc.).

So what’s next?

2. KNOW YOUR AUDIENCE 

Get to know the people who are interested in your content, so you know what they want to learn about, what concerns they have and how you can connect with them on a deeper level.

*Here are some ideas for getting to know them:

a. Keyword Research:

*Using a tool like wordtracker.com gives you great insight into what people are looking for.

But it’s only part of the puzzle.

It tells you what people are searching for, but not necessarily WHO  these people are.

*You want to do deeper investigation into your actual target market.

b. Comments and Correspondence:

*Pay attention to what your own readers tell you.

Even if you don’t have a large audience, the feedback, information and commentary you receive now is very telling. 

c. Link Tracking:

*Track links on your website and emails to see what people are clicking on and taking action on.

Sometimes people tell you they want one thing, but they act on is completely different.

d. Ask for Submissions:

*Create a way for your readers and customers to submit questions to you and tell you what kind of content they would like. 

*Set up a form and let them know you’ll try to accommodate their needs.

*Look for trends and popular requests.

e. Message Boards:

Now, I definitely don’t suggest you get immersed in a bunch of forums and spend hours their daily, but you can certainly keep your finger on the pulse of some of the more popular boards and what your target market is talking about.

*Just search on your favorite search engine for “XXXX message board” to find what you’re looking for.

f. Twitter, Facebook Groups:

Again…let’s not get lost here..

*Keep your focus on your own market , your own virtual real estate and delivering the content they want.

But keeping an eye on what your market says on Twitter, in Facebook Groups and other social networking sites will certainly give you insight into what you should be focusing on.

g. Their Blogs:

Let’s face it, everyone’s got a blog these days and they’ve all got an opinion.

*Create a new category in your feed reader just to scan the headlines and read select posts of your target market.

h. Competitors:

*Watch what your competitors are talking about and how their audience responds.

Again, a new category in your RSS reader will go a long way to help you quickly keep tabs on what’s happening.

More importantly….

3. FIND YOUR OWN UNIQUE VOICE 

Sometimes this takes a while for people, but when you have it…you will get more FAITHFUL readers, subscribers and customers. 

*Even if you use a ghostwriter or PLR content, you can INJECT yourself into the content you publish. 

*Or if you publish content as a multi-person team, make sure each person is allowed to express themselves in a way that is most natural…but appealing at the same time.

A lot of people struggle with  this and feel they can’t start writing or publishing until they find this. I.e. what makes them unique …why someone would read their content before someone else’s.

But the best way to find your voice is to simply start writing.

Try to write the way you speak  – it’s a more natural way to connect.

A lot of the writing we do in life, tends to be more formal, but for most online businesses – formal is NOT what is needed   writing BOLD and ACTION-INSPIRING  content.  

NOW IT’S YOUR TURN!

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To Your Success,
Joan Harrington

(*Editors Note:  Source of this amazing content click here)