Customer Acquisition: Action Steps to Get Results

Original article posted in Relationship Marketing

Customer Acquisition, Promotional Actions with Results

 Marketing Questions to Ask Before You Start

Who are your customers? What are those customers thinking about? What needs do your customers have that you can meet? What time have you spent figuring out who your target market is and what they want? What language does your target market most likely respond to? How do they want their needs met? Do they purchase online, or prefer a bricks and mortar business? Is your marketing sensitive to your customer? What keywords are your customers searching?

USP –Unique Selling Position

Answering all the question and taking time to carefully inventory who you are and how your personality reaches your market, creates your USP. Ann Sieg has a powerful tutorial at Renegade University in the Renegade Classroom to assist you with this process.

Taking the time to do this work is like an athlete training for elite performance in their sport; or a sportsman honing his target practice with a bow and arrow for a dead hit; or a child learning posture, balance, co-ordination to take the training wheels off and soar on a bicycle. All of the preparation equips you for targeted success in your marketing, rather than a random, wide spread shot at it.

Consumer Driven Marketing

The consumer drives your marketing efforts if you want results.

Once you have identified exactly who it is you are marketing to, keep the needs of your customer uppermost in your mind. The consumer of your product or service is the central focus in your customer acquisition strategy.

Be sure to make your contact information is clear and accessible in your marketing so your customer knows you are a real person and you are interested in them calling or making a connection with you.

Your marketing draws an audience to your sales page when you consistently respond to what you perceive your target market is looking for.

For example, if you are marketing to young stay at home moms with super busy days with school children home for the summer and getting restless, put out an email or blog post listing creative free activities to entertain her family. Another example, your company is having a summer promotion on a skin care product, write an article for these young moms on skin products to protect or soothe after sunburn.

If your audience is particularly sensitive to a current world event, write an review of the event giving value to your target market with your content.

Keeping your customers foremost in your mind will assist you to be responsive in your blog posts, content sharing articles using keywords that your customers search for.

Posting free webinars, or resource pages, that meet needs of your consumer base provides value that builds a trust and loyalty that leads to an ongoing business relationship.

Customer acquisition is all about putting the customer first and making them feel as though they are the centre of your focus in that moment. Do you know what? It’s true, the customer becomes the central focus of your working day. Have fun with that.