Don’t Believe the Hype – Why You Should Stay Away From the Next Big Thing

If you’re in the Internet Marketing world chances are you’re on a lot of people’s email lists, and chances are you receive many emails each week with a link for you to purchase the Next Big Thing – be it a course, a new ebook, or a product.

Quite often you’ll have heard loads about this new launch already and will be receiving emails daily from many different people all promoting the same thing with their own bonuses added on to make it even harder to resist.

The trouble is, what might be right for one person might not be right for you or for your business at that stage. But with all the talk about a particular product and when it seems everybody else has already bought it, it can be hard to ignore and you are made to feel like you are missing out, like everybody else will be ahead of the game if you don’t buy it too.

What makes it even harder, is that all of the people who are promoting the product will be affiliates for it, and so it’s difficult to know whether they have really purchased the product themselves and really believe in it (whether their well written email says so or not), or whether they are just trying to make a quick buck with something that they know everyone else will be promoting and they don’t want to miss out on. This can be especially hard when the people doing the promoting are people or ‘guru’s’ you like and respect and can’t help believing that what they say goes.

With all the hype it can be hard not to just jump on the bandwagon and spend another $97 or even $997 even though you’re flat broke. I know, I’ve been there. But it’s important to remember that this one product will not change your business overnight and there is no ‘turn-key’ system or magic button that will be making you thousands of dollars in a few short weeks with no effort. If you had the money to buy loads of different courses on all sorts of different things then there would probably be small things from each of those courses that you could take away that would help you grow your business over time. But realistically, most of us don’t have the kind of money or the time to try out every new course.

I find it even harder to ignore the type’s of emails that I get every single day that are recommending a course that only costs around the $37 mark and promises to only take an hour of your time to set up. It’s so easy to fall for the claims that this one is not like all the others and it really works.

However, you have to remember that these guys have hired master copywriters who employ all of the psychological means necessary to get you to click on the ‘buy’ button. They know what works, and we have to keep that in our head when reading the long persuasive sales page, getting more and more excited the further we get that this really could be the one to make us rich (like I said I’ve been there!).

And even though it can seem harmless trying a new course out when it only costs $37 and there’s a money back guarantee, most of these courses will require you to purchase a domain name (because you’ll probably be creating at least one new website even if that isn’t mentioned) and hosting. And will you really bother (or remember) to get your money back when you realise it IS just like all the other courses you’ve bought before and it does take work to set it all up?

I dread to think how many thousands of dollars are wasted every week from people buying these courses and never doing anything with them.

Of course some of the big launches are for great products and they do deserve the hype. However, there is no magic button and no one product is going to make your business successful without hard work and dedication from you, and if you haven’t got the money – don’t even think about it!

Utilise free webinars as tools to grow your business for free. Many big names in the industry have regular free webinars that can help you grow your business and give you real, actionable tips that you can implement straight away. Get on their lists so you find out when they are but don’t forget to ignore most of the launches they email you about! What I tend to do is if I know an email is about a particular launch is to just delete the email straight away without even reading it.

Other great ways to get help and to learn about the industry for free are ebooks that people give away for signing up to their blog; other people’s blogs can also be an awesome tool for learning. Sites like Mashable are really useful for keeping up with what is happening in the industry and with social media. And check out free networking events in your area to learn from industry leaders.

One more tip – Unsubscribe! – If someone is sending out emails a few times a week with a new course or product just get off their list! If the last course was as good as they said, why would we need another (very similar) one?!

Anyway, I’ve got to go, I believe I have a few $37 to get back……

Thanks for reading,

Louise

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