The Best Emotion To Sell To in Emails

Check out this oft-asked question:

"What's the BEST emotion to sell to with emails?"

If I had a nickel every time I saw that question bandied about online, I could pretty much hang up my keyboard and retire.

The answers are all over the map, too. Some say it's self interest. Some say love.  Others insist it's fear. Or the so-called "7 deadly sins" and so on, and so forth.

Know what I think?

They're ALL wrong!

Yep.

Every single one of them.

I can only go by personal experience, of course. But after writing thousands of emails over the past few years and so many sales letters I've lost count... I can tell you my biggest successes did not revolve around the above emotions.

No, it was a FAR more powerful one.

One that's completely ethical to appeal to, and non-manipulative. In fact, it's even kind of fun to use (since few people really know how to appeal to it.)

What emotion doth I speaketh of?

Belief.

Betcha didn't even know that was an emotion, did ya?

Well it is.

And it's an extremely strong emotion, too. If your prospects believe what you're saying, then the sale is almost as good as made (assuming you are making a claim they care about).

It's ALL about belief, boss.

If they don't believe, they don't buy.

If they do believe, they do buy.

Pretty interesting stuff.

There's an entire art and science to building an email or ad oozing with belief.

Learn it, master it and profit immensely from it..

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Ben Settle is a direct response copywriter and email marketing strategist. His clients have included Mike Dillard, Jay Kubassek, and even Internet marketing “pioneer” Ken McCarthy. He also conducted the email and blog training for the “MLM Traffic Formula 2.0” product. Although Ben no longer accepts clients, he gives away over 700 pages of his bestselling ideas and insights free on his website at www.BenSettle.com.