Dazed & Confused List Building Experts

Talk about ironic...

Many people weeping and gnashing their teeth over building their email lists are already extremely good list builders. Much better at it than they give themselves credit for. I'd even call some of 'em EXPERTS at it.

There's just ONE little problem.

One TINY little "snag":
 

They're building the WRONG list.

Here's what I mean:

Instead of sending emails out plugging their products, they send their lists (on a disturbingly frequent basis) to someone else's website. For example... they'll send 'em to FaceBook. Or YouTube videos. Or Amazon. Or Warrior Forum Special Offers. Or affiliate offers, etc etc etc...

Not saying this is ALWAYS bad.

There are times when that makes sense.

But to do it regularly?

Or even more than once in a while?

Seems a tad... skewed... to me.

After all, there's a lot MORE power (and profit) in having your own product and website and mailing your list about it every day, instead of someone else's.

I know I know!

It's not very shiny-new-objecty, is it?

But I'm fairly certain you'll put more of the green stuff in your hot little pocket doing that than you will by sending the people already inside your store (near the cash register!) to everyone else's store and cash register.

Anyway, just my opinion.

You can, of course, do whatever you want.

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Ben Settle is a direct response copywriter and email marketing strategist. His clients have included Mike Dillard, Jay Kubassek, and even Internet marketing “pioneer” Ken McCarthy. He also conducted the email and blog training for the “MLM Traffic Formula 2.0” product. Although Ben no longer accepts clients, he gives away over 700 pages of his bestselling ideas and insights free on his website at www.BenSettle.com.