How To Create Effective Email Marketing Campaigns For Your Online Network Marketing Business
Writing effective e-mail marketing campaigns for your online network marketing business is really not that hard. The most important thing to remember in e-mail marketing is that the more content you write the better your prospects will trust you. This is why I teach all of my students to never write an e-mail that could be thought of as spam. You need to focus on producing 90% valuable content and 10% pitching your opportunities. Many successful online marketers put three URLs to their offers throughout their e-mail. This is a good strategy to use because you can test (through proper tracking) how and where people are clicking on your links in your e-mail message.
It is very important to track all of your marketing online where possible because if you do not know where your traffic is coming from then you are simply blind. I love using e-mail marketing as my back end marketing strategy to recruit people into my network marketing business. I have found that when I write content that solves a problem in my prospects life I build trust and am able to get people to call me wanting to join my business. The reason for this is not so much that they are sold immediately on my opportunity but because they want to work with a leader. This is the mindset that you need to develop when writing your e-mails. You need to see yourself as a LEADER no matter what your skillset level is.
This strategy works for any network marketing company and will leverage the time you spend prospecting for your online network marketing business.
For a newbie just starting out in online network marketing it's difficult to not feel overwhelmed by seeing all of the 'so called' gurus telling you that you need this particular product or that you need to be learning this. The way to overcome this is thru AUTHENTICITY. You need to be real with people in your email marketing campaigns. The way you do this is by speaking in stories. Have you ever heard this saying before in one of your network marketing trainings that FACTS TELL and STORIES SELL? This statement is so true in business.
For a newbie (just beginning) to find success they need to build a level of trust with their prospects. You do not need to put up a front or say that you're some 'Guru' when you are really not. All you need to do is let people into your life. Share a story with them of HOW your business is fun and exciting and invite people to connect with you. You can also share a story about how you helped someone in business or in life and let them actually feel your passion for helping others.
I like to tell NEWBIES that they actually have a competitive advantage over the super successful. This competitive advantage is having the time to get to know their prospects on a more personal basis. A NEWBIE has time to prove their VALUE by spending more time on the phone or in person with their prospects. The super successful people simply do not have the time to follow up with everyone. This is WHY they immediately plug people into ONLINE SYSTEMS that do the follow up for them.
They also charge huge amounts of money for private coaching.
Now don't get me wrong, this is where YOU should desire to be at in your online network business if you want the big bucks. You want people to VALUE you and your time. But in the beginning of your business you have the luxury of building great relationships and friendships that will pay you dividends down the road in your business. This is where EMAIL MARKETING comes in and is so powerful!
Focus on building your list and then stay in constant contact with your list. You will begin to see your results soar by doing this. Email marketing for the network marketer is FOLLOW-UP on autopilot.
Thank you for take a few minutes and reading my article today. If you enjoyed this article, please share it with others or subscribe.
Are you sick and tired of living Paycheck to Paycheck? Do you want more out of life and truly want abundance in today's economy? My name is Carl Coffin, come into my world and let me show you an opportunity that is changing America. Go here now: http://www.TheEmpoweredLibrarian.com, You can also reach me at http://www.TopMLMProducer.info
WARNING: This is only for people VERY SERIOUS about becoming killer copywriters.
About the Author: Carl Coffin
Member Since: 01/21/2008
Industry: Marketing and Advertising
Primary Web Site: http://www.TheEmpoweredLibrarian.com

