How To Profit From High Unsubscribe Rates
People weep & gnash their teeth over unsubscribes.
I can't figure out why, either.
Unsubscribes are GOOD.
They save AND make you money.
Well, first off, it costs money to have names in your database. Some auto-responder companies are more expensive than others. But all of them will start racking up the $$ on your righteous self when you reach a certain point. So too many people on your list who never buy (and have no intention of buying) cost you money.
You thought the Internet was free?
Anyway, if there's a reason to mail daily, it's to prompt non-prospects to unsubscribe themselves. It'll save you money. And, as a smart entrepreneur named Ben (Franklin) said:
"A penny saved, is a penny earned"
Mailing daily also nabs you more sales.
(If you do it right.)
So not only do you keep your list scrubbed clean of non-prospects, but you'll also make more sales.
So bring on the unsubscribes!
The more the merrier.
Plus, here's something else to think about:
When you get good at this, you'll be amused watching the same people come and go from your list -- they subscribe, unsubscribe... subscribe, unsubscribe... over and over and over...
And it's all good, too.
They're like my "prodigal" children.
I don't punish them for unsubscribing.
(Hey, everyone makes mistakes...)
Instead, I welcome them back.
And many times they end up buying.
So mail daily.
Your bank account will love you for it.
Ben Settle is a direct response copywriter and email marketing strategist. His clients have included Mike Dillard, Jay Kubassek, and even Internet marketing “pioneer” Ken McCarthy. He also conducted the email and blog training for the “MLM Traffic Formula 2.0” product. Although Ben no longer accepts clients, he gives away over 700 pages of his bestselling ideas and insights free on his website at www.BenSettle.com.