Why Sales Tricks Are Stoopid

Seems most email training is about tricks.

Tricking people into opening emails.

Tricking people into clicking links.

Tricking people into buying.

Not saying this "tactic" based selling never works. It does, for some people, no doubt about it. But I can guarantee you it'll cost you sales.

Probably even a LOT of sales.

Example?

Okay, ever heard of Jim Camp?

He's called the most feared negotiator on the planet. He's been featured on CNN, CNBC, The Wall Street Journal, Fortune, Harvard Business Review, Fast Company, Inc., and more. And his methods are studied by high level executives, FBI agents and other people who negotiate for a living.

He's a true world class negotiator.

And he rails AGAINST tactic-based selling.

Instead, he's all about principle-based selling.

For instance, he started out selling $100 water softeners door-to-door with a script full of the usual popular sales openings, closes and chokes. For 2 weeks he failed miserably. Not one sale. So he ditched the tricks and just asked if they wanted softer hair.

Boom.

Doors were opened.

Sales were made.

And customers were thrilled.

All with no tricks or tactics necessary. He simply identified their problem and showed them his solution -- ethically, honestly and transparently.

And guess what?

Bestselling emails do the same thing.

There's no need to manipulate and trick people into opening and buying from your emails.

Of course, you can if you want.

Be my guest.

But it's much easier just to sell.

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Ben Settle is a direct response copywriter and email marketing strategist. His clients have included Mike Dillard, Jay Kubassek, and even Internet marketing “pioneer” Ken McCarthy. He also conducted the email and blog training for the “MLM Traffic Formula 2.0” product. Although Ben no longer accepts clients, he gives away over 700 pages of his bestselling ideas and insights free on his website at www.BenSettle.com.