Writing Emails That Piss People Off
A subscriber gots to know:
"Ben, I have to know if you get freaked out when writing controversial emails? You must have a thick skin! Like last weeks' email about facebook turning men into women. Doesn't the feedback get nasty and angry? Does it freak you out sending emails like that?"
I used to get BIG TIME nervous.
And it can definitely be hair-raising.
But now it's just pure FUN.
I even get a strange sort of "thrill" from the feedback.
It's sorta like the movie "True Romance".
Easily one of my all-time favorite flicks.
There's a scene where a mobster (ironically played by Mr. Soprano himself -- James Gandolfini) explains to the character he's about to ice how it feels to kill someone. The first time was hardest -- he puked the first time. The second time was also rough, with the same feeling, but it was better this time -- more "diluted." Now? He does it just to watch the expression change...
But it's similar to how being controversial in emails is.
The first few times put my stomach in knots.
No doubt about it.
It was nerve-wracking pushing "send."
But each time it got easier.
Until now, I do it just to read the amusing replies from people who are obviously way too wound up for their own good.
Anyway, it's not for the "thin skinned."
But it can be extremely profitable.
Ben Settle is a direct response copywriter and email marketing strategist. His clients have included Mike Dillard, Jay Kubassek, and even Internet marketing “pioneer” Ken McCarthy. He also conducted the email and blog training for the “MLM Traffic Formula 2.0” product. Although Ben no longer accepts clients, he gives away over 700 pages of his bestselling ideas and insights free on his website at www.BenSettle.com.