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After years in the industry, Cathie knows what works..and what doesn't. She's learned the BIG DOG SECRETS and wants to share them with YOU.
Fill out the form to get her free report, "ONE THING That Can Make or Break You" by email.
Four Tips to Get Your Emails Opened and Articles Read
Ever spend tons of time writing a great email…I mean it’s well written copy, incorporates psychological triggers, includes a call to action…
You know, all the copy writing stuff that’s supposed to get responses…
And…NOTHING!
Or perhaps you’ve spent hours doing research, written the most amazing
article on a particular subject.
You post it, and the only ones who bother to read it are your closest friends…
and your mother!
Yeah…me too.
Fact is, it doesn’t matter how many psychological triggers you incorporate
effectively if your email isn’t opened, does it?
Nor does it make a bit of difference how well written your copy is if your article isn’t being read.
Any successful marketer will tell you…it’s the subject line…or headline
in the case of an article or blog post…that can make all the difference in the world.
So……… how do you write eye-catching headlines without signing up for a class on copy writing?
Try incorporating these four simple things, and both your article views
and email open rates can rise significantly.
#1 – Speak to your audience directly.
Although this may seem obvious, lots of people miss this one.
It means you MUST know your target market/audience thoroughly.
Who are they? Lifestyle? Demographics?
This is a foundational marketing principle and you must begin here if you want to
build a solid business that lasts. So if you haven’t already, take some time to figure
out just exactly who you’re selling or writing to and get a clear picture in your head.
Then write to THEM.
#2 – Avoid professional or company jargon and/or hype and speak directly to the issue that's on their mind.
Seriously, we’re all pretty tired of those subject ilnes that read,
“Somalian Natives Super Herb Now Available in Patented Proprietary Formula”, aren’t we?
We spot them instantly and…delete…delete…delete.
Much better to say, “Get Rid of That Muffin Top”,
“Stop Fighting With Your Kid About Homework”, or
“Look 10 Years Younger in Just 10 Minutes a Day”.
This involves getting "into the prospect's head" and capturing their attention with the
VERY WORDS they were thinking! How do you know what they're thinking about? See #1
#3 – Use the ellipses.
Those three little dots tell the human brain there’s more to come...
And because people are nosy by nature, they just HAVE to see what it is!
#4 – People LOVE lists! (just like this one)
There’s something about “Five Key Components…” or
“Ten Easy Ways to…” that causes an automatic reaction in our brains.
It’s like someone flipped a switch, and we MUST see what’s there.
(and my guess is that after reading this, you’ll start to notice how many blog posts,
articles and emails use this one)
Pretty simple, huh?
Try ‘em out and start increasing your open/view rates.
About the Author: Cathie Heath
Member Since: 05/01/2009
I'm a Distributor For:: Numis Network
Other Company: Heath Marketing
Industry: Other
Primary Web Site: http://www.cathieheath.com
Thanks Cathie, great tips
Thanks Cathie, great tips for
people to put in play and get
more emails opened up!!
If you're in "network marketing"
or a business like Tony Hsieh's of
Zappos.com and you're obsessed with
cultivating warm relationships with
your past clients, prospects and
vendors etc...
Using your emails to treat them like
you would people you truly care for
is really effective, "outside-the-box"
and it makes people just feel doggone
special...
Can the "canned" emails...
And just "speak" from the heart
to them and see how they appreciate
you being real.
(if you really don't like people
and are just out to RAM ROD numbers
and DOMINATE sales and all that Hulk
stuff... you know to disregard what
I just wrote - you're in a different
ball game... I get that)
But for social steam rollers, and
network marketing... follow Cathie's
steps and you'll be building real
relationships steady Freddy...
Franco
A list is just a bunch of names unless..
you have to connect with people.
You hit the nail squarely on the head, Cath. We all get so many emails that we are very choosy about which ones we open and
how much we read of the opened mail
most us us treat email like our junk mail and just as we stand over the open waste bin as we open our snail mail junk
our finger rests over the scroll key and the delete key as we
choose what emails to open and read and which ones will be deleted
It is important to do everything possible to avoid people's
conditioned response by not using common headlines
If you think about shopping and I like to relate to electronics shopping (hey, I'm a guy). When I walk into a store, I am aware that within minutes or seconds even I will be set upon by some eager your salesperson and I have a conditioned response at the ready for their expected opening, " Hi there, Can I help you" and I say......
"No thanks, I'm just ...."
So follow Cathie's advice, don't be predictable and get your emails opened and read
Wes
The Hardest Part of Copywriting?
Hey Cathie, thanks for the great tips. I've used the ... at the end of descriptions, but never thought to use it in a headline or subject line.
To me writing the headline is the hardest part of copywriting.
I can write an email or an article like I'm talking to someone (although I can get stuck in the technical).
Writing the headline though? For me is the toughest.
I'll be using your tips for sure.
Thanks again, Cathie.
thanks again
Great tips to use and thanks for sharing. You are right, getting the emails opened is the toughest thing to do.
Make The Headline Funny
I suggest that you make the headline funny and to the point. That way they are going to open up the e-mail and will not want to put it down.
Cathie, You Hit my weakness right on
I always think that I am getting my point across and then have no results that are worthwhile. Can't wait to try your information.
Makes great sense to me. Thanks a lot.
That's right
You're right Cathie, After spending a whole lot of time writing what you think is a very good email then not having it opened, never mind responded to, knocks you back a bit. Your tips are right on the mark and I have actually tried a couple and they do seem to work. But do you have any tips I could use to avoid having to open useless emails with very good headlines?
Love It!!! Cathie!!!
Thank you for the tips. Have a Blessed Day,
Danny & Laura
Great tips!
Thank you, Cathie!
Thanks for the great advice
Thanks for the great advice .I will start today trying to put this into service
Excellent...
Hey Cathie,
Thanks so much for sharing this with us.
It is so amazing how the human brain works and the psychology behind it all. Fascinating to me. I really love the point about the ... I have used that for a long time but not really understood the value of it until now.
Make it a great day!
God BLess,
-ed
Great timing
Cathie,
Thank you for the awesome tips. I already have an idea for my next blog post. Looking forward to testing it out.
On The Nose!!
Cathie,
What you are saying is so true...you only get one chance to give a first impression...Headlines same idea! Thank you for sharing such good and practical information!
Four Tips to Get Your Emails Opened and Articles Read
Thanks Cathie, Your right I do see number four quite often
Simple and to the point!
And I need simple! Thanks Cathie.
Great Tips
It is so true that the headline is one of the most important parts of your copy which is what I need to focus on. I really like the ellipse idea I'm going to try it. :) Thanks for the great tips!
Laura
awesome
way to go ... LOL
Great Question, Alex
Beyond being clairvoyant or having a crystal ball,
there probably isn't a way to know for sure what's
in an email until it's opened. But there are some
things that we all seem to do intuitively.
Over time, we come to know the overall value of the
stuff we get from people (marketers and personal friends
alike), and many emails can fall victim to the delete key
despite an intriguing and well-written headline.
On the other hand, there are people whose emails we open
regardless of the subject line, right?
Your question points to the importance of developing
relationships with your subscribers, and as has been
mentioned, not using canned emails. It's better to have
a list of 100 people who know, like and trust you than
1000 who have no clue who you are.
P.S. For me...too many useless emails = unsubscribe :)
Email Marketing Tool
Cathie, you did a great job with this article.
(You Might Use This Already) But...
One tool that I use to help me with my headlines is the Headline Analyzer by Advance Marketing Institute (Google It). This online tool can help you gauge the effectiveness of your headlines. Your headline for this article scored very high.
Great Suggestion!
Glad you posted this here, Yvar!
Tools like this one can even help develop our
writing skills.
And the best part is...it's Free!
writing GREAT headlines...
communication...with zero response = NO growth...these tips are SUPER VALUABLE...!!
LOVE your stuff, Cathie :)
Great point about
a list of 100 how you have relationship with compared to 1000 in which you don't. I think sometimes we think more about how many we have instead of spending time with the ones we may already have