FTC Publishes Final Guides Governing Testimonial Advertisements, Bloggers, Celebrity Endorsements

Over at the DRA and on my personal blog I have written several articles on this issue over the last year explaining how far reaching these new changes would be to everyone doing business on the Internet. Well, I was not wrong, and we need to do our best to look at our own sites, then get the word out to others, before the FTC decides to set an example of someone we know.

We do not need the Government coming in and cleaning up our great profession. So if you are a Networker who markets on the Internet, or an Affiliate who runs several niche websites or Blogs, or have written a testimonal for one of us who write and market info products, take time right now to spread the word.

You can read the FTC press release here.

Text of the Federal Register Notice FEDERAL TRADE COMMISSION 16 CFR Part 255

Text of the Revised Endorsement and Testimonial Guides FEDERAL TRADE COMMISSION
16 CFR Part 255 Guides Concerning the Use of Endorsements and Testimonials in Advertising

Remember get the word out to all your friends.

To protect yourself I suggest checking out Michael E. Young Esq. who is the Founder of the Internet Attorneys Association.

Spread the word!

Living An Epic Adventure,

Troy Dooly