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Comments: 11 In my 31 years of network marketing, I've never seen a better company than Yoli, that's why I came out of retirement to build another huge business. Fill in the form below for a FREE bottle of Alkalete!
How to Convert Leads in a Funded Business System
The whole idea of a funded business system is to generate leads for your network marketing business. Each person who fills out the contact information on your capture page is a potential lead. In the following training, you will learn how to contact, qualify, and convert those people.
Those who complete your contact form will fall into three categories:
1. Looking for a network marketing business.
2. Already with a network marketing company, but not happy.
3. Already with a network marketing company and happy.
Categories 1 and 2 are great prospects for your network marketing company right now. Category 3 may take some time, but odds are that if you do a good job of relationship building, they will join you within a year.
Here are some methods of approaching these people and building relationships.
Phone:
When a person fills out the contact form on your capture page, you will receive it by e-mail. The information includes their name, e-mail address, and phone number. The best way to begin the lead conversion process is to call them.
When you call, introduce yourself, remind them of the site they visited, and find out if they are already in a network marketing company or not. If they are, find out if they’re completely happy. If they are looking for not happy with their current company, you’ve got a prospect for your network marketing business. Ask if you can provide information and then do a good job of following-up (see below).
Make sure that you take good notes during the phone calls, so that as you follow-up, you can show them how much you care, by remembering things about their lives. People don’t care how much you know, until they know how much you care about them. Remembering details shows them that you are paying attention and care.
E-Mail:
If you are either not comfortable on the phone or you don’t have the time to do it, you can follow-up by e-mail, however you drop the odds of success quite a few percentages this way. E-mails have a way of disappearing or being filtered and it’s much easier to ignore an e-mail than a person on the phone. So, if you are serious about success in network marketing, you should work through the fear of the telephone or re-arrange your schedule so you have dedicated phone time for your business. However, if you’re not ready to do either of those, here are some ideas for creating an e-mail message.
First, keep the message short. Mention the site they visited and then ask if they are looking for a network marketing company or already with one. Don’t try to sell them on anything in this message. If they don’t respond, e-mail them again. I e-mail 3 times without response before I move on.
Follow-Up:
Ineffective follow-up is one of the primary reasons why people don’t succeed in network marketing. Quite often you will have a prospect who seems interested, so you provide them with some information, but they don’t return your calls or e-mails, so you assume that they aren’t interested. In most cases that is a bad assumption, because in most cases, when you speak with them, they’ll show a high level of interest. So, the key is effective follow-up.
You will have over a third of the people who fill out your contact form who will already be with a company, so this step is critical in bringing them into your company sometime in the near future.
You can purchase database software like ACT! or you can develop something in Excel or use the contact management portion of Outlook, or you can use a professionally designed system like Oprius. Which is my preference. Click HERE for information and a free trial.
However you do it is fine, but make sure you have an effective database in which you can store pertinent information about prospects and then easily find that information at a later date. It’s great if the system also reminds you to follow-up.
Once you have a database, the next step is to develop a series of e-mails that you either manually send or use an autoresponder service like Get Response. For information, click HERE. You’ll want to mix some phone calls in with the e-mails, with the purpose of building relationship. In your e-mails and calls you can recommend free (and paid) resources, social networks, articles, blogs, etc. This will help you show that you care about the person and not just getting them into your business (even though that is also your intention). People will join you because they trust and respect you. Also, because you can offer them a marketing system that will help them build a successful business.
If you do a good job with all of this, you’ll add new people to your network marketing business every month.
*Note: If you don't have a funded business proposal system, I highly recommend Magnetic Sponsoring.
About the Author: Rod Nichols
Member Since: 08/06/2007
I'm a Distributor For:: Yoli Blast Cap Technology
Other Company: I am a founding distributor and Triple Diamond with Yoli
Industry: MLM
Primary Web Site: http://www.AlkalinityBiz.com
Nice Breakdown...
Hi Rod,
That was a nice breakdown of the followup process. Do you prefer a specific set of messages in your autoresponder with a single list or do you employ multiple lists with multiple messages used with multiple points of contact? ie. multiple squeeze pages for multiple lead generation sources.
~RB
Very simple process
Rod,
Thanks for reiterating the need of an effective follow up system in our industry.
You really nailed this one so that the "smart beginner" won't have to waste time, effort , energy , or money by following these steps.
Great job.
Warren Little
http://www.NetworkMarketingSolutions.info
http://www.WarrenLittleConsulting.info
http://YouTube.com/WarrenLittleMLMCoach
Video
Have you thought about putting your advice in a short video? So much advice, so little time to read...but thanks!
Great Advice
Thanks for the breakdown, great advice.
Tim Bouchey
Info Anybody Can Use Today
Rod,
Well done! Simple but accurate tips that anybody can put into practice today! Good stuff.
Scott...
Good Plan
I agree. A lot of people will not be interested in your business. Give them something free to get their email address and then market other things to them. As they learn to trust you then send them info. about your business. Takes longer but it's worth the wait.
John Griffith
http://www.getwealthyreport.com
Fantastic and to the point....
The "funded Proposal" has been the conduit for cash generation to offset overhead in our businesses for almost 40 years.
One item you may consider is the Direct Mail (postcard follow up.
our community members use the Phone, E-mail (personal, with a link to a opt-in page to the specific newsletter of Interest)and a Direct mail piece also pointing to a link for another Gift and Opt-in to the Niche specific List, which offers a very simple "hot Item" fo purchase.
We have enjoyed 20%+ conversions for years of consistent and persistent application
Chuck Bartok
www.focussociety.com
www.chuckbartok.com
www.beginnersmarketingclass.com
530-798-0245
Good on You Rod
You are one of the few people who have pointed out the NEED to to do tellephone follow-ups on leads you generate from a funded proposal system. Most of the Gurus seem to shy away from this, prefering to let people think they never have to pick up a phone again. They even brag about how aloof they are with leads, making statements like..."I never contact anyone untill they contact me" Well I know many of them practice what they preach, never got any calls from them, even had a hard time trying to get out of them which MLM co they represent. I could have got much better results from my innitial effords when I started using funded proposals, if this TRUTH had been made more clear at that point. Good on you for pointing out the REAL truth.
Glad You Talk Telephone
Rod,
I like that you talked about the importance of making a phone connection. So many now seem to feel that all the internet automation will take care of the relationship building aspect of network marketing. In my experience, this is still a people business and connecting with people in real time sets the stage for developing strong relationships.
Knowing that many people are not looking to join a new opportunity when you first connect with them, only heighten the need to become a real and valuable person in their eyes. I find that the phone does this much better than email. Even though I have all my contact in an auto-responder system, getting regular emails from me... I also call every valid phone number and then use a system to follow up with people forever (or until they tell me to stop calling..LOL)
I have people I've been talking to for years. We've had enough contact that we know a bit about each other's lives. One day we may work together. It happens more often than you think. I do almost everything online, but my follow-up system is old fashioned and easy. I have index cards filed in a box..Different boxes/colors for different types of leads. The cards get put into a dated "tickler file". Each day, I call the cards that appear...along with other work for the day. The card then gets place back into the file for another call at a later date. Easy system for anyone to use.
Deborah Tutnauer
Rod This Was Great Rod
Honest and straight up.... and Chuck that 20% conversion rate is awesome..
Rod Cook
http://www.mlmwatchdog.com
Who Does That? Deborah T. Does, That's Who!
W(0.o)Wee! Amazing, how some of us can do it and the rest of us think we can't just because we hate the phone and don't want to! Deborah must enjoy the satisfaction of being so organized that she has time to make the calls and move the cards every day. It must be nice.
It's also amazing to see how many people like talking on the telephone. I try to forget to turn my ringer on, never listen to any messages and refuse to carry a cell phone just to hear the same old question, Where you at? It's been about 5 years since I've had to say NONE OF YOUR BUSINESS! CLICK.
How about saving time by never calling tire-kickers or freebie lovers anymore? No more no's!! I call it funded follow-ups where all your new prospects get followed by telephone and then you get only the good ones - now that's HOT - and follow-up calls are not a RObOt AutO Dialer either!
FFUPC - Funded-Follow-Up-Phone-Calls!! FFUPC
RoBoT aUtO-DiaLeR was the first thing I thought t(o.0) but no, the calls are made by a real live, trained person under your supervision. Check it out yourself http://tinyurl.com/yc5y7fn and then follow me on http://twitter.com/thriftgirl62 or Jane Mark's Sooooo Koooool - you get 500 characters plus, plus, plus, http://sokule.com/thriftgirl62
Leah aka thriftgirl62
A Clean Car Is A Cool Car
http://www.productioncarcare.com
http://tinyurl.com/yc5y7fn