Managing Your Email Campaigns with Funded Proposals

When I began online marketing 18 months ago, I was told to build a list and develop an email follow up campaign.  So, I did.  However, the only thing I had to offer was the one home based business opportunity I was involved in.  I developed my email campaign around that opportunity because that's all I knew to do.  I didn't know any better.  I was pushing my biz op.

I began to evolve as my business knowledge increased in understanding attraction marketing and I realized that my follow up sucked.  I needed to add value to my prospects.  So I changed the entire 6 month campaign. 

I continued to evolve, grow, learn and . . . I became a study of what other successful online marketers where doing. After several more months, I realized again that I needed to adapt and change my email campaign.

Keep in mind, I have almost 100 emails over a 6 month period.  It's a lot of re-do every time I reach a new level of awareness and growth. Having said that, I learned from my mentor that this is normal so expect it.  As you continue to learn, grow and develop your business skillsets and thought processes, you will become better and better and look back at previous work and want to change some of it for the better.  This is all good.  I have mentored with the best of the best and to this day, they continue to change up their email campaigns, always looking to improve.

So, if you aren't changing up your email campaigns every once in awhile, you may not be growing.

For the longest time, the biggest puzzle in my mind was if I had say . . .  2 different business opportunities and I was an affiliate for Mike Dillard, Renegade University and Ann Sieg, how does the follow up campaigns look?  My questions were these:

1)  Do I do a separate email follow up campaign for each business?

2)  If I'm doing attraction marketing and not being real up front about my business opps, how do I introduce them to my list?

3)  How many email campaigns do I really need?

To help you get the bigger picture, think of this. You are creating YOUR own brand. Your biz opp is obviously subject to change throughout the years, so you want to build a name brand that represents YOU, not your biz opp.

Business opportunities, products, services, those are all secondary to YOUR brand.  Your brand is NOT your business opportunity. 

So let me ask you this, what do you love learning about?

What would you be passionate about sharing with the world?

Is there a market for your knowledge and would people be willing to pay you for it?

Your follow up campaign is going to be all about giving value... And you want to find a niche that allows you to do that.

So are you passionate about personal development? Because if you are, and you want that to be your brand (Even if your personal development home biz op crashes tomorrow), would that be in alignment with who you are?

I could rephrase that question and substitute any other biz op.  Let's try that and see if it works . . .

Are you passionate about travel? Because if you are, and you want that to be your brand (Even if your travel home biz op crashes tomorrow), would that be in alignment with who you are?  Would you still be a study of travel and want to impart your knowledge about the subject to others?

The things you are passionate about and want to teach about is what you will put in your email campaign.  Keep in mind, you will be sharing and teaching those who opted into you list who share your same passion and want to learn what you're teaching.  Maybe you are passionate about time and financial freedom, or personal development, or teaching others about online marketing.  You can still have other interests, but who do you want to be known as in the online world? 

I found that those who aspire to be an entrepreneur are also passionate about helping others succeed.  They focus on and enjoy personal development.  They are sponges when it comes to learning, looking under every rock to find information on how they can be a better entrepreneur, and this is a good "core" or "main" campaign to focus on.

In other words, create one MAIN BIG email follow up campaign that teaches people how to be entrepreneurs. This campaign will include mindset, personal development, leadership, time management, creating relationships, personal branding, attraction marketing, and things like actual skillsets in terms of technology and hands on learning.  This is the greatest form of Attraction Marketing.  It's the most needed out there because people want to be home business owners, they just don't know "HOW".

You can be the person that shows them how.

I recommend you have a bootcamp or other incentive gift that you are the author and creator of which offers value to your prospects, and lead them into your list with that.  Woven through this big, main list, you can offer your affiliate products by doing reviews and editorials or testimonies, not pitch fests.  These reviews will have a link to your affiliate product(s).

You will definately want to have a blog.  Your blog can provide the channel for individuals to opt into your various home based business opportunities.  You want to be sending people to your blog from your main email campaign where they can learn about all the things you're up to as well as receive additional value.

As individuals optin to learn about your business opportunity, you can direct them to a separate email campaign that provides specific information about your opportunity.  At this point, they are on two of your campaigns; one is your main campaign and the other is your opportunity campaign.

If you have another biz op, they may elect to get information about that as well and then they'd be on three of your campaigns.

Your autoresponder should allow your prospects to unsubscribe from any list they don't wish information on without unsubscribing to the ones they do want to be on.