Optimization Secrets- The Hidden Order of a Profitable Marketing Funnel



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Yesterday was an interesting day.

It started out with a Phone Call from a fellow
marketer, whose paths I had crossed with Before.

We were both definitely on the same wavelength as
we were both looking for ways to further Optimize
our Businesses that we were already enjoying leverage from.

Now Leverage and Optimization, though they go
well together, they are not the same thing.

In a nutshell, it boils down to setting up your business in a
strategic way that will help you make more money, with less effort.

95% of people are neither Optimized or Leveraged, and
I will go on to explain both concepts so that you can
see if you are positioned for long term growth in your business.

As a Small Business Owner, who has several streams of
income in my business ranging to Personal Branding Services where
I trade time for Money (Only get paid when I'm working)

And where I also generate Leveraged income through the efforts
of others (Network Marketing, Affiliate Marketing) , I have
found myself at the Next Phase of business growth which is called
Optimization.

So What is Leverage and What is Optimization & Most Importantly
What is the Difference?

There are several definitions for Leverage if you look
it up in a dictionary, but the kind of leverage I'm talking
about is more of a Strategy that is the business model that
network Marketing is built upon in that, the company
Leverages the overall efforts of MANY people who duplicate
each others efforts in order to create revenue from the
distribution of products or services.

The overall idea is that, through thousands of people
recommending the products, they can reach out to more
customers had they opted to simply do inhouse marketing
which can take more money and time in Trial and error.

Think of Why an Owner of a Product gets Affiliates to
help them promote, because through leverage and the
efforts of many, they gain more exposure in the market place.

We get into Network Marketing to Leverage other people to
create an income for ourselves, through the effort of many.

Another Example of Leverage would be...

10 people in a Network Marketing Team, sending out 50
post cards each, for a total of 500 Postcards.

Had one single person had to Advertise at 500 Postcards
by themselves, it would have probably cost way too much
money for that one person to advertise at the scale
by themselves.

However, by Leveraging all the people in the team, to do
a little, it added up to Alot.

Ok So that is Leverage.

So one thing I have realized in my business, is that I'm
constantly thinking, how can I automate this as much as
possible so that I can further remove myself from having
to be personally responsible for the productivity side
of things.

(I'm obsessed with this subject :)

In other words, How can I Fully OPTIMIZE my
business so that I can Do MORE, in Less Time, and make
MORE MONEY with Less people and still have the freedom
I want to do the things that I want.

So Basically Optimization is How to get the ABSOLUTE MOST
from a system that is already in place, to churn out even
MORE profits, without having to disturb or disrupt what
is already working or using any additional energy to do so.

An example of this is, 10 people joining a biz op at 10.75
or 10 people joining at $75.00

You are better off bringing in people at the highest level
because it takes the same amount of time and energy to
make either sale.

You may as well be Optimized and make as much money as possible
with the Same amount or even Less people!

In essence, Optimization means, how can we, as Walt Disney Referred to it,
'PLUS' Something..

How can we make it Better?

I would imagine an Orange Farmer would see Optimization as
something like 'How Can I get the MOST Juice, out of this Orange'

This is the Hidden Secret of the 'Rich'.

Another Example of this is...

You have a Marketing Funnel that has 5 Income Streams attached to it.

You LEVERAGE this system to produce Profits, however, you want to
OPTIMIZE it so that it Renders even MORE Profits, without having
to change the CORE system.

A typical scenario would be, how can I turn 5-7 checks into 17-20 with no
additional effort?

This can be done by Adding Streams of income that relate
to the marketing funnel, and would make sense for your
customers to purchase, rendering even more profits with
no real additional effort.

Walt Disney World is a Perfect Example of this.

Their Well oiled system is ALREADY in place, however, from
time to time, you will see that they have come up with
Bigger Vacation Packages that will Yield Higher Profits

(I.e., adding a bigger ticket Item or Coaching Program to
your Marketing Funnel, would represent the same thing)

or Building out a $300 a night Hotel, as opposed to a $150 Night hotel.

Same Customers will come in.

Same Customers will have the Disney Experience...

But Optimization is, How can we Make MORE money from the SAME
Disney Goers, who are already going through the Disney System.

Simply Adding An additional Snack to a Snack Cart, is a form
of optimization.

(Pause... Is this Brilliant or what? =) )

It may only look like $3-4 Dollars now, but at the end of the day, or the year
it will yield profits 10-fold, without any additional effort.

Get it?

This is a bit more advanced way of looking at your business, but you
will get to the point where you do need to think about these things
if you wish to expand for the long term.

So as your business continues to grow, you will start to ask yourself
how can I do this Bigger, Better, Faster and more efficiently, and
make even More Money.

This is the Hidden order and Secret Marketing Discipline
of those who are making money consistently, hand over fist,
with seemingly no additional effort.

Because I have become obsessed with these principles and in
this mindset, I am Extremely picky as to what I add to my
marketing Funnel and the Spinal Cord of my Business remains the same.

I can only recommend one system that is
legitimate, and built upon these very principles to
help you build your list and generate as Much profit as
you Desire...

And you can see it Right Here:
http://www.AutomatedSponsoring.com

P.S. before you think that adding 5 different programs
to your marketing funnel is a good idea, THINK AGAIN!

I stated that Optimization MEANS taking what ALREADY
Exists and making it the Absolute BEST it can be...

The Idea is that you add income streams to whatever
it is that you are ALREADY Selling.

A Must Lead to B, Must lead to C, which is Tucked into D.

It Must make Sense, so that the customer naturally takes the Next LOGICAL Step!

So For Instance, in the Attraction Marketing System I use to grow my business..

My Marketing Funnel Looks like this:

-Optin Page
-Follow Up Emails
-People Get Training & Use the System to Generate Leads, (Monthly Affiliate)
-They need an Autoresponder (Aweber commission)
-They need To Understand Attraction Marketing (Magnetic Sponsoring Commission)
-They Buy Tools within the system (Affiliate commission)
-Some Join your Primary Business (Upfront Money and Monthly residual)

And so on and so forth...

As you can see there are 5-7 income streams ALREADY Tucked into the
very same system.

No Additional effort is needed in order to introduce a new Stream of Revenue.
Which is why I have been successfully using this system to generate upfront
cashflow while I generate leads to sponsor into my Primary Program.

This system utilizes the Secret and hidden order and Disciplines of the
Rich, and of Giant Conglomerates such as Disney World and Verizon Wireless.

So take a look at your business right now.

Can you see areas where you can optimize?

Perhaps Add something to your marketing funnel that is an extension of
what you are arleady doing so that you produce more profits??

If there is anything I've learned is that you MUST have multiple streams
of income because things DO change, and when one stream is hot, another
may be slow.

The More income streams, and the more Optimized you are in your business,
the more you can build a strong financial fortress that is impenetrable
no matter 'What' the ecomony is like.

Take this advice into heavy consideration as you decide how
you will build your business long term on the internet or otherwise.

Let's Do This!

P.S. Want to park yourself under my wing and discover exactly
how you can leverage and optimize your way into a Consistent
Residual Monthly Income?

Start right here:
http://www.AutomatedSponsoring.com

Now you CAN Expect Success!

 


Barbie Figueroa
Ph: 305-600-1182
_________________________________________________________________

Get Instant Access to 25 Proven Marketing Strategies to Unlock FREE Leads for Life! > GET THE TRAINING NOW

 

 

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About the Author: barbie Figueroa

Member Since: 09/30/2007

I'm a Distributor For:: Team Beachbody

Other Company: Personal Branding For Profit

Industry: Marketing and Advertising

Primary Web Site: http://www.PersonalBrandingForProfit.com/blog

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