Futuristic Marketing and the Digital Age of Content Curation
The Future Of Marketing Is Here!
I'm sure you've seen that headline from what seems like everybody and their dog lately.
Well guess what ... it is.
This is the future of marketing.
But don't trash all of those emails just yet!
You see folks, while some people may be annoyed and irritated at all the futuristic marketing shananigans, what you need to realize is that this is the present state of marketing and what you just got in your inbox is a 5,6 & 7 figure income producing email/copywriting/marketing course for FREE.
Yes... a free email copywriting course.
Hidden in every email that went out over the course of the last week or so, was a myriad collection of some of the best of the best in email copywriting. I mean come on, there's a $130,000+ Audi R8 sex machine up for grabs. EVERYONE wants to win that car.
All of the stops were pulled and they all mailed HARD to get your attention.
Bonuses and upgrades galore were on the table.
We saw the best in some an teh worst in others.
All in all, it was a beautiful example of marketing from every angle.
And you got a front row seat to watch how the game is played.
Here's what I suggest...
Save the emails you got from the big players in the launch and add them to your "Email Copy" swipe file. Having a reference like that at your fingertips to use in your own marketing efforts is priceless.
Even if you have to go back and dig them out of your trash.
Take notes on what you liked, what moved you, what compelled you to want to buy. And if you did buy, especially, note what it is that pushed you over the edge - what were the key elements that made you pull the trigger and whip out your credit card.
On the flip side, take note of everything you didn't like.
What bugged you and rubbed you the wrong way. What caused you to dislike or distrust the person or the offer. What was it that raised the red flags and made you second guess and ultimately choose "not" to buy.
Sort the emails...
Study the sequence, the timing, the flow and language. Study the framing and psychology in the message and the offer. Note the velocity and frequencey. Who mailed the most? Who mailed the least? Look for leaderboard announcements and cross reference your notes. If you received mail from the top players on the leader board, go back and study what they did.
When the time comes and you're ready to put together your next email campaign, whip out your trusty Email Copy swipe file and sort through the "good ones" and reference your notes of likes and dislikes, and use that to help craft your own emails.
Here's something I can share about the state of the marketing ecosystem we're all playing in today...
In the digital age we live in, the future of marketing is always changing.
Content curation is one of the most stable models that we've used over the last few years.
I've created a method of creating & curating content called the Big Bang Formula.
The best examples of futuristic marketing in my opinion are those methods that actually withstand the test of time and do not rely on short term tactics or betting the farm on the latest greatest shiny object which is unproven. That's why you see so many tactics fade so quickly - they exploit current loopholes rather than building a solid foundation.
Here's the foundation of the Big Bang Formula, which we call the Elemental Chart of Profitable Content Curation. Instructions on how to use the chart are at the top of the graphic.
The foundation of the Big Bang Formula™, the Atomic Article Structure™, rests on the same structure of an organic atom. A nucleus, composed of protons and neutrons, surrounded and held together by electrons. The basic structure that makes up all matter in the universe.
That powerful combination fuels everything throughout existence and is exactly the same energy we can create applying content curation in a specific, scientific method.
Your content plays the role of mass in the business universe.
Each atom or Atomic Article you create adds mass to your position.
As your position grows, it becomes a force in nature like any entity.
The Big Bang Formula is a blueprint for creating the same powerful combination by delivering content to your audience in a specific way, injecting massive value in to the market place, that increases your overall mass in the business universe. This in turn increases exposure, heightens audience engagement and cultivates influence.
Which ultimately leads to creating and financing the lifestyle you want to live.
Protons are your monetization elements. This a short but powerful list of elements, which are, your own products/services, someone else's products/services and list building mechanisms.
Neutrons are your content with on-page optimization.
This includes seo optimized article text, videos, photos and graphics, audio files, downloadable files such as ebooks, transcriptions, slides, etc.
Electrons are all of your syndication and engagement elements... off-page seo, social engagement, shares, likes, comments, tweets, bookmarks, back links, etc.
I've provided you with the Elemetal Chart of Profitable Content Curation as a visual guide.
The Big Bang Elemental Chart also serves as a tool to calculate the potential mass of each Atomic Article you create.
Add up the numeric values of each element you include in each Atomic Article you create.
As the content matures, use your tracking metrics to keep a running tab of its efficiency and profitability.
For example, let's say you create a a new blog post that includes the following Atomic Article Structure elements:
Protons: (Money Elements)
In the article text you include a link to an ebook you wrote and add an optin form at the bottom of the blog post.
Your Stuff +10 | New Subscriber +5
Neutrons: (Content Elements)
Article text of 500-700 words, a video you created and a supporting photo
Video +8 | Article +6 | Photo +5 | Email +6
Electrons: (Traffic Elements)
Tweet the blog post, video, and photo, bookmark the blog post, video and photo, hiPR backlink to blog post, loPR backlink to video and photo, syndicate the video and photo, share the blog post, video and photo on Facebook, pin the video and photo... I'll stop there, but you get the idea.
Tweets +3 x 3 | bookmarks +1 x 3 | hq backlink +3 | loPR backlink +1 x 2 | syndicate video and photo +2 x 2 | facebook share +3 x 3 | pins +3 x 2
GRAND TOTAL: +76 potential elemental value
The goal being to get as close to +100 as you can in each Atomic Article.
We'll be releasing the whole program soon.
In fact we're giving away 10 free copies...
Sign up for the early bird list at www.bigbangformula.com to be notified when it's ready and for more details on the giveaway contest.
=> Remember to VOTE, leave a comment
and ask questions in the comment section below or
on my Facebook page here: http://brvo.us/RBfbpage
The Big Bang Formula
Elemental Chart of "Profitable" Content Curation
(right-click on the graphic and select SAVE AS to save to your computer)
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