Grab the "Mike Dillard, Ann Sieg, Jonathan Budd, Klingler, Freiling, Hoverson" Playbook...



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Most of you remember the "epic" launch I did with Ann last year for Renegade Professional (it was the biggest in the industry... reaching over a million).
 
But did you know we used a formula to pull it off?

It was *literally* taken out of a "play book"!
 
I can't recall the 'exact' cost of the course that gave us the play-by-play --
 
It taught the "launch formula"(but framed for another industry)...

It was A LOT more expensive than what people in the home-based industry are used to paying that's for sure...
 
In the multiple thousands.
 
and was it worth it?
 
ha!
 
What do YOU think?
 
Then last winter I launched "Coaching Cognition" to attract the 'right' people to our "Become A Paid Coach" program--

In a single launch it brought $172,000.
 
By that time I was able to just improvise (rather than following something play-by-play)...
 
But I was still using the same formula.
 
Then Mark Hoverson & I got together in February (you might remember because nearly everyone promoted -- Sieg, Dillard, Freiling & others) --
 
We launched "Leadership Branding"
 
And guess what?
 
that's right...
 
The exact same launch formula--
 
It cleared $275,000.
 
In a single launch.
 
Remember Katie Freiling's launch last month? 

It was her first stab of the "launch formula" on an industry-wide stage and guess what it did for her...
 
Took her from six figures per year into six figures a month!  In a single launch.
 
Remember Dillard's WWN--

Textbook "launch formula".
 
Everyone who has made a name for themselves uses it.

But Are YOU using it?
 
Do you want to see it?
 
Mark and Jonathan (two millionaire friends of mine) gave you access to 6 Free Launch Formula Training Videos last week -- did you watch them?
 
(You may have watched "some" of these but did you watch them All?)
 
I'm going to be really frank with you here.
 
This industry you're a part of is in the "Wild West" phase right now.
 
It's a little crazy I agree.
 
But do you realize this is to YOUR advantage?
 
Us trainers are out-doing ourselves and pushing ourselves to the extreme right now for YOUR benefit--
 
Giving you all we got and know...
 
Pushing the envelop of 'giving value away' and undercharging as compared to any other industry... because it's become a passion of ours to spearhead THIS industry.
 
Are you seeing what's happening?
 
This industry will continue evolving at a rapid pace... and in about 2-3 years it will begin to mature and become something different... much bigger and appealing to a broader-based market. 

The mainstream.
 
Those of you who are here now participating (laying it on the line to study, soaking it up, applying yourselves)...
 
You're the next wave of high-paid leaders.
 
Each new wave that emerges is bigger in number than the last.  It makes the industry richer in knowledge and economy.
 
And with each and every "new wave" of leadership, the industry grows and compounds like a network. People are finding their place in it right now.
 
Those spearheading it see it this way...
 
That's why we are working our tails off lately and giving so much knowledge away--and yes, selling our info products like mad-men and women right now so we can keep investing back into developing our businesses bigger to facilitate more and more people.
 
and...
 
To gain your trust and expand Your bank accounts empowering you to be able to share your God-given talent with others in much the same way--but in your own way (creating more value in this industry, attracting more people to it, and thus building an even bigger network).
 
I hear people say there is too much to learn...
 
Too many things being thrown at them.
 
Ha!
 
Are you serious?
 
That really would be too funny if it wasn't rather sad how they so easily mistaken opportunity as a bad thing!
 
What's up with that?
 
When I think back nearly 3 years ago when I got my start, I literally reviewed an average of 25 hours of training video a week, EVERY week for at least 6 months straight.  And of course that doesn't count the the 50 hours per week I spent trying to implement what I just learned.

Now, mind you, I was going for the gold. Straight up.

And damn it... it was hard.  Really hard. But seriously--no doubt about it-- it was worth it!!
 
You can tone it down "some" & align your efforts with YOUR own goals.
 
Likely you don't have to create 5 million in 2.5 years to feel it was all worthwhile (if you do I just told you how hard you have to work, hehe).
 
My point is this industry and its leadership is giving you tremendous value.
 
But...

Will YOU be taking full advantage of it?

Can I say it any clearer?

OK... maybe I can!
 
Study harder!

Do more!

I want you to succeed.
 
I want you to be a leader and a teacher -- a part of progress... and an example to others.
 
We're teaching you how to do it.
 
And trust me, we're working VERY, VERY hard.
 
Do your part.
 
The results will make the pain in your lower back and ass worth it.  I say that from experience.
 
Like, even right now ;-)
Mike Klingler

P.S. "really" -- my butt hurts right now from all the creating, learning and doing I do -- yours should probably hurt more often too (if it does good for you! You're on your way!) Sure, I could stop working FOREVER at age 37 but that's not me.  Or, I could just work a lot less... but that's just not me either.  Not right now. There's too many exciting things to do. Just knowing I "could" stop working is enough.
 
But the real point...

What do you want?

And, how hard are YOU willing to work to get it?

What will the extent of YOUR contribution be before you leave this planet?

Get the playbook - Jonathan and Mark outdid themselves so you can outdo us next!  We want you to!!

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About the Author: Mike Klingler

Member Since: 11/02/2007

Company: Marketing Merge, Inc (Renegade Professional, Coaching Cognition, RUToolz, School Of Online Business, Marketing Funnel Mastery)

Industry: Education

Primary Web Site: http://www.MarketingMerge.com

Comments



Heck yeh...

AGREED!... Well said... and yes it does feel like the wild west. Not that I was there but I used to enjoy John Wayne if that helps.

I enjoyed reading this, thanks!.

Greg Martin — Tue, 06/08/2010 - 6:41am

Hmmmm, Got it,

Mike, thanks and I got it. I will find those 6 free videos and dig in and understand them. I am new, but I ain't stupid.

Al

Al Baker — Tue, 06/08/2010 - 7:51am

Thanks for sharing your

Thanks for sharing your experience and knowledge. After reading how hard you worked, I am feeling guilty of not putting enough effort. Got the link for 6 videos you are talking about, but discorded thinking another sales pitch. "5 million in 2.5 years". WOW! You are the man.

Sekhar Gurugubelli — Wed, 06/09/2010 - 12:34pm

Thanks for sharing that

Thanks Mike for posting this. Wasn't to long ago, there was no information for new people to study and learn from. The few who did know what they were doing, hoarded what little info they had just to ward off the competition I'm sure. So everyone should be grateful for the wealth of knowledge that's being passed around.

Dan Johnson — Wed, 06/09/2010 - 3:15pm

Succes isn't accidental...

Well said Mike.

There's no "accident" in success.

>Plan
>Execute = Massive Action!
>repeat

Great article.

Paul Berg — Thu, 06/10/2010 - 8:48pm