Guerilla marketing for your Networking Business

If you want to grab the maximum attention of your audience with minimum marketing effort and resources, turn to guerilla marketing. It is unconventional, entertaining, humorous, and very innovative, if used the right way.

Guerilla marketing is an interactive promotional strategy where a company’s products and services are taken to the streets to bring them in direct notice of the intended customer. How creatively you plan your campaign determines the success of your campaign.

In some ways, network marketing and guerilla marketing are like conjoined twins. With guerilla network marketing, you can make the masses wake up to your product without spending much money. The larger your customer base, the more profit you earn, and the higher you climb up the network marketing hierarchy.

By using guerilla network marketing, you can attract eyeballs towards your offering and up your business sales. Guerilla marketing techniques can take your network marketing business from rugby fields to subways, and from escalators to online forums to make it truly accessible and within reach of the customer. You don’t need a big budget for coming up with a guerilla marketing plan. All you need are original ideas to promote your network marketing business.

Here are four strategies to get you started with guerilla network marketing:

• Article marketing and blogs: Write informative articles about the product you endorse and publish them in popular article directories. Do not forget to introduce yourself and tell the audience about your experience. An ‘about the author’ section should also contain a link to your website.

What better way to conduct guerilla marketing than blogging? Get people interested in your company and your product by encouraging discussions. This form of guerilla network marketing makes your product popular and also brings you in contact with some good leads

• Use social networking: Create your company’s profile on popular social networking sites like MySpace, Twitter, Facebook and LinkedIn. Each of these profiles should contain a link to your webpage.

Become active in different discussion forums, start groups, and build your network. This guerilla network marketing idea will help you build contacts without spending any fortune.

• Promote professional networks:  Visit trade fairs, attend group meetings, join different professional groups, or become involved in community civic groups. These guerilla marketing strategies will slowly, yet steadily, help you build up a solid network. By building professional networks you can also find the right resources for generating referral business opportunities.
• Brochures and flyer distribution: In the heat of the economic recession, ‘rudimentary’ marketing media have gained popularity for promoting businesses because of their relative low costs and large reach. Make use of guerilla network marketing to distribute flyers in stores, libraries, restaurants and other locations where more people are likely to see them.

For effective guerilla marketing, you need to come up with out of the box ideas, and launch the campaign at the right time. Guerilla network marketing is surely the best way to make your brand reachable to audiences without burning a hole in your pocket.

To Your Success!

Maryjean