Here's the Reality on Recruiting the Best Prospects

Part II of Lesson III, written by an industry Icon, Randy Gage

Here's the reality:

Every Monday morning at 6:00, 6:30 and 7:00 a.m., alarm clocks all
around the world are going off.  People are groggily hitting the
snooze button, desperate for another five minutes of sleep.  They
get up at the last possible second, rush through their shower, then
microwave breakfast, skip it, or buy it in a drive through window
on the way to work.

We know that 80 percent of people are going to a job they don't
like, or actually hate, and 99.9 percent of them think they should
be making more money.  Most of them will slog through the day in a
comatose state, and grab dinner at another drive-thru window on the
way home.  Then, they will plop onto a sofa or recliner and spend
the night rubbing the hair off the back of their heads, drinking
cans of rancid, fermented hops, watching mindless sitcoms until
they fall asleep.  Until Tuesday morning, when the process starts
all over...

Till Wednesday morning...

Till Thursday morning...

Till Friday morning...thank God it's Friday!

And you know what that means - it's payday.  So, at five o'clock,
when their boss whistles them over to fetch their meager pittance,
they can feel - if for only a few brief moments - like the check is
theirs.

Now, of course, that check is already spent because they have a
stack of credit card bills waiting for it.  But for those few
glorious moments - it feels like it's theirs.  This calls for a
celebration.  This means tonight they can eat out!  So at least
here in America, that means off to Pizza Hut for a stuffed crust,
meat-lovers, double-cheese, double-meat pan pizza.  Which of course
they'll wash down with a Diet Pepsi, because they need to watch
their weight.

From dinner, it's off to the neighborhood video store where they'll
stack up six to eight DVDs - which is just enough to keep them from
thinking about their life of quiet desperation all weekend.  Until
Monday morning, when the alarm clock goes off and they start the
process all over again...

Do you understand something?  You don't need these people.  They
desperately need and want what you have to offer.  So stop
thinking, "Who can I get to do this?"   Start thinking, "Who would
I like to offer this opportunity to?"

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