How Can You Tell If A Website Is Run By A Renegade Professional?



Read More: Marketing

I got a question from a prospect who asked...

"How can you tell if a website is run by a Renegade Professional?

That's an interesting question. I myself had never thought of it.

She wanted to be able to see a site that a Renegade Professional was using to market their products. Specifically, she wanted to see a Health and Wellness website, as she was considering going into that market.

I gave this some thought... and gave her my reply to her question:

__________________________

It is difficult to tell if a site is owned and operated by a Renegade Professional.

Reason: Renegade Professional may not ever be mentioned. Most people who are Renegade Professionals use the marketing methods they've learned to drive traffic to their websites.

Using your focus as an example, Health and Wellness, a person in this market may have a website/blog, or may be writing articles, or using social sites like Facebook to market the product in such a way that it drives traffic to a lead capture page or sign up page.

The capture/signup page, may never mention the fact that they are a Renegade Professional.

Renegade Professional is simply a training tool that trains people on HOW to use the marketing methods that drives traffic to their primary website. In your case it would be the Health and Wellness site that you operate.

As a Renegade Professional you would, in all likelihood, have another site that you are plugging people into who have joined you in business. That site would be used to get people into Renegade Professional marketing strategies so that they can duplicate what you have done.

Now, this assumes that you will be associated with an MLM company that is in the Health and Wellness industry. Let's say that will be the case for you.

Your marketing strategy might be to just sell the product. So you would target your marketing to consumers, for example. Or, you might be building a downline of people who wanted to run their own independent business with you as their leader and mentor. So you'd have a strategy for accomplishing that.

The question... based on those two different groups could be...

  1. How much would it matter to the consumer that you were a Renegade Proferssional?
  2. How much would it matter to the business-oriented person that you were a Renegade Professional?

It might mean more to the second group, but be highly insignificant to the first group, the consumer. They are two different markets.

However, what if a consumer liked your product so much that they wanted to sell it themselves. The question and answer now changes for that person. Doesn't it?

In any case, you would let one person know about Renegade Professional training, but not the other. Does that make sense?

So, your product website would focus on the marketing of your product, without reference to the fact that you are a Renegade Professional.

While you may have another site that makes mention of the fact that you are a Renegade Professional, without a reference to your product.

Therefore, you have two different objectives that don't have a relationship to the other until the need arises.

  • Consumer + Renegade Professional = No relationship
  • Business Seeker + Renegade Professional = Relationship

So looking at a website that is all product and not business opportunity would give you very little information about a possible relationship with RP.

From this you can see that the determination of an RP relationship would be discovered only after you've defined whether or not you are going after a business-relationship with a person, or just a consumer-relationship of your product.

A person would not need to know about the RP relationship until you see the need to plug them into the system. Prior to plugging them into the system, you have to use a different marketing system that shows them the advantage of getting trained through the RP system.

This is where Renegade University can help you. get them plugged into the university so they can experience the type of training they will receive as a Renegade Professional

Why is this?

Your focus has changed from consumer to business seeker.

So, one of your websites or blog would be targeted on RP, whilst the other would be targeted on the consumer.

Two different target markets... two different strategies.

So... To recap. You may never know that a person is using RP training just by looking at their business website. It may never be mentioned that they have a relationship to RP, at all. It really doesn't matter to them whether or not you know that.

It would matter if they are trying to get you to join them in business, and then only after you did join and they plugged you into the system.

You see, they used the strategies and techniques to get someone to come to them for more information, whether the information they seek is about buying or business. Strategies they were taught in RP. They may never mention RP at all, until they needed to change the focus in the marketing strategies.

______________________

That was the best way I knew to answer her question.

Your comments.

Jay Dyson
Renegade Professional
A Room Full of Renegades

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About the Author: Jay Dyson

Member Since: 11/23/2009

Company: A Room Full of Renegades

Industry: Business Opportunities

Primary Web Site: http://www.breakthroughnetworkmarketing.com

Comments



A unique approach

I really liked your take on this topic, Jay. It does boil down to what the client is searching for, a product, a business or both. And whether the person is a Ren.Prof. really has nothing to do with it.
What I would expect though from a R.P. would be a well structured and properly monetized site.

Marie Leonard — Wed, 12/30/2009 - 10:36am