How To Drop Kick The Internet Part 1 - Target Market

Ever Wonder if there's an easier way to market your business, talk to prospects and relate to your team? This is it.

Network Marketing, MLM, Direct Sales… It’s All Crazy Competitive These Days 

Standing out from the crowd is not always an easy task. The number one question I get from students is…

“How do I compete with so many people out to do the same thing I am?”

My answer is simple. ..

Don’t

Why would you want to jump in and compete directly with thousands upon thousands of other marketers?

It doesn’t make much sense when you think about it. With most of the traditional marketing in this industry everyone is showing each other their business opportunity. Here and there people actually convert from one business to another, but the numbers are slim, and highly competitive.

So what is the answer?

As odd as it may sound, my advice is to market to yourself.

Get out a pen and paper (or wordpad) and answer these simple questions.

1. What is your primary occupation? Your most recent job may not be the correct answer. Write down the job areas that you have the most knowledge in.
2. Write down a secondary characteristic about yourself. What did you study in college and where? Are you a veteran? Anything in your history that sets you apart.
3. Now write down your hobbies or interests. Do you like snowboarding in Canada? Something along those lines.

Now let’s take a look. Let’s say by your answers that you are a Nurse from Alabama who originally studied art in San Francisco and dreams of seeing the Louvre in Paris.

Take your answers and summarize them into one descriptive sentence this same way.

Taking from this example, a headline for your capture page could be…

                                                               <<Breaking News…>>

                         Alabama Nurse Discovers Simple System For

                                      Automating Online Cash Flow

                                And Leaves Her Stressful Job Behind...

                                             ...To Study Art In Paris

It really is that simple

Now this nurse has the ability to market directly to other people in the medical field and even art lovers like herself.

She has the ability to talk to her prospects with real sincerity. Trust relationships are more easily built and her confidence will soar because having that common ground with prospects drastically reduces the rate of rejection.

Now you try it with your answers and see what you can come up with.

Good luck with your new less competitive market.

Chris Owen

Check out Chris' blog here.

How To Drop Kick The Internet Part 2 - Capture Page Template