How to Escape the Riptide in Google:

A riptide is a relatively short band of water that travels parallel to most beaches. Most of the time, they are not able to be detected visually and catch most people off guard when they occur. To survive a rip current there are certain steps you should take:

1. DO NOT PANIC. You will not be able to make sound decisions when you do. And you will end up drowning because you will tire out quickly.

2. Realize that it is a naturally occurring dynamic force that happens all the time and just let it carry you. It will save your energy.

3. Swim or float WITH the current until it slows or stops. Usually it will do nothing but merely carry you further down the shore, and, eventually, you can swim, or in some cases, just walk out of the water. But you have to keep a cool head to get through the process.

In Google, it is the same dynamic. A riptide has occurred on Google Beach and it is carrying all of the illegitimate, lying, over hyped, the outlandish and the cheating self-replicating sites that have been stealing money, and trust, from ordinary people looking for a common solution to their problems. Google is looking for fresh, original, unreplicated content. It is looking for content that is creative and is less “salesy” and more “helpful” or service directed. No more multiple links that lead to the same website. Landing pages and the like have to be different and all original and offer something free or low cost in exchange for opting in. If you keep you head cool and don't panic you will be able to make the sound decisions necessary to bring your business back to where it was before you got "Google Slapped." It is just another dynamic force occurring in the internet market. And once you learn how to let it carry you at first and just learn the dynamic, it will bring you to a place where you can make your next move. Go to Google and find out what all of the new compliance regulations and FTC are and change your new strategy accordingly.

Eventually you will be able to make the decisions necessary to either swim or even walk back to the dry land. Before long, you will be walking back up the shoreline where your market is. If this article was helpful to you and you would like to find more helpful articles like it go to http://www.darrylmason.wordpress.com.