How To Make Money In Direct Sales
How To Make Money In Direct Sales
How to make money in direct sales is actually far easier than you might think. Actually, the Direct Sales industry is by far the most rewarding industry I can think of. Let me explain…
As an entrepreneur there are certain aspects you should begin thinking about for the profitability of your business.
Rent, utilities, insurance, employees and inventory just to name a few. All of that and we haven’t even mentioned the actual cost of operating your business, delivery or shipping costs.
Jeeze, it’s no wonder the vast majority of businesses are gone within a couple short years.
Let me help paint a better (more profitable) picture…
Your cost of getting started in the Direct Sales industry is simply the cost of your personal product. Right off the bat, we’ve just cut a HUGE PORTION of your costs.
So now when you make sales and begin to recruit people into your business, you are putting 75%-80% of your revenue back into Hip National Bank (Your Pocket).
Now I’m just assuming you’re an entrepreneur and not trying to “supplement your income.” I’ve never understood that philosophy. That’s like showing up to some sort of competition and expecting to lose. Anyway, that’s for another day.
I want you to imagine being affiliated with a product and opportunity you truly believe in. You begin to build a business around this product and opportunity and start making sales.
I want you to think about what it feels like to make a $9,000 sale and be able to keep $4,500 of it! Now if you’ve been in sales for any length of time, you know that keeping 50% of the sale is UNHEARD OF.
In Direct Sales, however, it’s normal.
Again, I’m just going to make an assumption that if you’re going to be in Direct Sales, you’re going to be in Top Tier Direct Sales. This just simply means your product and opportunity is a high ticket item…anywhere from $2,000-$20,000. If you’re gonna make sales, you may as well make BIG sales.
So, how many sales are you going to have to do before you are making A LOT of money? Not many.
Okay, enough of the why, let’s get into How to make money in direct sales.
How To Make Money In Direct Sales Boils Down To 2 Things…
- Marketing/Advertising: Remember when I said you get to keep 75%-80% of your revenue? Well, the other 20%-25% of your revenue is going to your marketing and advertising budget.
This is so important in fact, most entrepreneurs in the direct sales industry don’t necessarily consider themselves Direct Sales people, they consider themselves GREAT MARKETERS.
Marketing is nothing more than providing valuable information to your market. Most people think that Marketing is pitching and selling.
This couldn’t be further from the truth. When you begin marketing, you need to GIVE to your market.
If you’re in the financial industry, GIVE advice about staying out of debt and increasing wealth.
If you’re in the health and wellness industry, GIVE advice about how to stay healthy and well.
I’ve heard this a hundred times and probably said it another hundred times…people love to buy, but they hate to be sold. Give your market enough information to buy from you, and they will buy from you.
Advertising, on the other hand, is more geared towards selling. However, you are again providing just enough information to your market to let them buy.
Give your market just enough to know how much they don’t know.
You can start to think about it like this…your marketing is like the customer service department that provides information and brochures. Your advertising, on the other hand, is like sending your sales rep out to an appointment with an order form in hand!
The two of them, your marketing and your advertising, work in harmony like a beautiful symphony…a symphony whose music is money!
- Leadership: Making money in the direct sales industry is more than just putting out good marketing and advertising.
Remember, the direct sales business is a people business. Direct Sales IS NOT just a transaction based business.
Your marketing and advertising has put you in front of the right people. It is now your job as a Leader to be the PERSON your prospects want to join in business.
Well, how do you do that? Good question and here are just a couple ways…
Training your team is immensely important to your long term success. You will still make money if you don’t have a trained team, but you will make EXPONENTIALLY more money if you have training in place for your team.
Be accessible. Now before you start rolling your eyes and cringing from the thought of all the random phone calls, let me explain.
You can be accessible without actually being present. Having a dedicated blog or site for your team is a great way from them to always have access to you.
You can regularly update information on your site or blog that keeps you in front of your entire team and your entire team up to speed with what’s new and exciting…more important, what’s working.
This SHOULD NOT be overlooked. Your team has already come to you because they consider you the leader. Make sure to continue to provide valuable leadership by ongoing training and being accessible.
I truly can’t think of another industry that will allow you the Freedom you are looking for. ALL of your Marketing and Advertising can be done FOR you, allowing you to actually work ON your business and not IN your business. Your leadership allows for your team to go out and duplicate your results. All of this virtually leaves you working the 4 Hour Work Week and living your life by YOUR design.
So get out there you entrepreneur and live the life of your dreams. Now you know how to make money in direct sales, the only thing left to do is GO!
To see my direct sales opportunity, go here.