I Avoided The Failure System With Mike Dillard's Help

I am currently learning yet another kick ass marketing method from Dillard and the other internet marketing kings.   I respect Dillard's marketing methods and the fact that he willing shares his knowledge with the rest of the internet marketing world.

And no matter how Mike Dillard lays out the steps on how to market your business correctly, there is an overwhelming number of home business owners who don’t have a clue.

The ineffective marketing methods is placing thousands of home business owners in a bon fide failure system.

Here’s what I mean.

Whether you self-generate your own leads or buy a leads, you must know what to do with the lead once they hit your marketing funnel.  The typical process for most home business owners is to immediately pitch the lead with their backend product, which is their opportunity. They didn't bother building a relationship with the lead, nor did they ‘nourish’ the lead with value.  You see, leads like for you to show them that you know what you are talking about. 

I call this the ‘failure system,’ because when you immediately present your opportunity only, you are leaving so much money on the table, and therefore not monetizing your list.  What I mean is that when a lead is self-generated, you must cover the cost of the lead immediately by having a funded proposal on the front end of your marketing funnel.  Most home business owners haven’t a clue about a funded proposal system.  

The first clue that I will give is to create a front end offer if you don’t have access to a funded proposal system.  The first offer should be a free offer of value.  It should intrigue the reader to want to know more, and allows them to enter their information in an opt-in form to receive the free report or video that you made that is delivering immediate value.  This should make them hunger more, and spark a desire to want to know more.  This is where you fed them with the ‘Follow Up Mastery’ method.

The failure system that is taught is devastating the dreams of thousands of families.  And the sad thing is that it will stay that way unless they learn how to properly market.

We…are on a mission to change that.