Internet Marketing Strategies For Small Business

  Written by Kathy Beaman on Oct 8, 2009 1:27 am

Read More: Marketing

Internet Marketing Strategies For Small Businesses

How Can Effective Internet Marketing Skills Benefit Your Business?

What stops most small business owners from marketing their business is knowledge, a plan and a vision of the newest Internet Marketing techniques.

 

Internet Marketing, as we teach it, is where you as an owner, discover there is a need to include new principles of marketing to supplement your current plan. These skills will draw people to you and your business on a daily basis, rather than having to spend a lot of money on marketing and advertising expenses.

 

Evaluate Your Internet Marketing Strategy

Review your current marketing plans and ask yourself the following questions:

  • Do you have a business Website?

  • Do you have a business Blog?

  • Is there an Email Address on your Contact Pages?

  • Do you have an online Contact List System?

  • Do you offer an E-Commerce Shopping Cart?

  • Is your website registered on Google and other search engines?

  • How much do you spend a month on Advertising?

If you don’t have an Internet Marketing Strategy and don’t know how to get one, here are some strategies to use and methods you could use for your marketing.  There is no need to do all of them.

Online Marketing Strategies:

  • Social networking sites – setting up your Facebook, Twitter, and Ning profiles

  • Pay per click advertising, Google Adwords

  • SEO (search engine optimization), anchor text, keywords, and linking strategies

  • Article marketing and writing content on Squidoo, Hub Pages, and EzineArticles

  • Hire freelance writers to create content for you

  • Set up your own SEO optimized WordPress Blog

  • Email marketing and autoresponders

  • Monthly and/or weekly newsletters

  • Create Landing pages

  • Social Bookmarking such as Twitter, StumbleUpon, Digg, Technorati, etc.

  • Create, market and share Videos and Podcasts

  • Are you open to learning skills that would help bring prospects to you and your business?

Are you ready to make money Internet Marketing?

Now that you are in a position for your income to increase, take time to consider what you will do with the growth and prosperity from your business. You can go as far as you desire and gain customers and profits.  For step-by-step video training and coaching at Renegade University, get your online marketing jump started to success.

The Marketing Traditional Businesses blog is here for educating business owners about internet marketing and other online marketing strategies.  To keep up with the Renegade News go to Renegade Professional News.

 

About the Author Kathy

Kathy owns her own E-Commerce business and develops multiple streams of income in Palm Desert, CA. With a strong education and business background she teaches Social Media and Internet Marketing skills to business owners. She can be found on the Web at GoodChangesNow and and her Renegade Coach website is Renegade Professional.

Login or register to post comments  |  Views Views: 341  |  Comments Comments: 13  

About the Author: Kathy Beaman

View Profile

Member Since: 10/18/2008

I'm a Distributor For:: Mannatech Inc.

Other Company: Small Steps Marketing

Industry: Other

Primary Web Site: http://GoodChangesNowBlog.com/blog

Comments



Marketing Checklists with Solutions

The checklists provide beginnings of a plan that business owners can take and personalize to fit their marketing needs.

Traditional businesses will be pleasantly surprised how readily their local markets will find them as they build out their marketing presence online.

Renegade Professional has specific training for brick and mortar businesses to get done what they have to in order to accomplish their internet marketing.

Kathy, your comments as a business owner give great encouragement.

Pat Campbell — Fri, 10/09/2009 - 4:17pm

Business Owner Guide

Hi Pat,

As a small business owner, I know how important it is to have a web presence. Before the Renegade, I had no idea, even where to start. With their step by step training, anyone, even as new as me, can get a web presence up and started in just a few months.

Thanks for putting all this information together in one place.

Michelle

Michelle Moseley — Sat, 10/10/2009 - 2:44pm

Every Successful Business Needs a Strategy

One of the biggest mistakes I see my the clients who come to me for help make is a lack of an internet marketing strategy, a lack of focus... In other words they don't have a tight niche or a plan to market it.

I think this is because of all the hype out there promising people it'll be "easy, cheap and instant" and anyone can do it with little or no effort.

If these same people were opening a business downtown on main street that was costing them thousands or most likely tens of thousands of dollars to set up before the 1st customer ever walked in the door, you can bet your bottom dollar they'd have a plan in place to get that money back. They'd know Exactly...

* WHAT they are selling (are they building a doughnut shop or a shoe store?)

*WHO their customers are, How many customers are likely to stop by a week

* What the average sale will be etc...

Creating a successful business on the internet is no different and yet people think that because you can put a link to anything on your website you should put links to EVERYTHING you can possibly sell on your website.

This gets them into trouble.

If you are trying to sell everything to everyone you have no message, no focus... No Internet Marketing Strategy! Your message and your profits get lost in the wind.

All successful business professionals are constantly training, learning and honing their skills. They are constantly tweaking and improving upon their business plan and you should too.

So, if you're not seeing the results you'd like from your internet marketing strategy you need to do like Kathy suggests and seek out help. Get yourself a Coach AND ongoing training from a reputable place like Renegade Professional.

Live Your Dreams!
ShellyB

Shelly Begarowicz — Sat, 10/10/2009 - 5:32pm

A Great List!

All of the best marketing strategies listed in one place!
Nothing in the list should be overlooked. Evaluate how each of them could work in your Internet Marketing plan.
As Shelly stated, since it's a long list, get a coach to help you figure out what's best for you and your goals; your strategy; your target market.

Becky Joubert — Mon, 10/12/2009 - 8:45am

It's All In The Planning

As we are learning daily about how to market our product, there is no doubt that we need to evaluate first and then apply what we've learned to our online marketing strategies, as Kathy has mentioned.

Having it all listed here makes for a perfect review, just in case we've left something out by oversight.

Marie Leonard — Mon, 10/12/2009 - 10:06am

Start with what you know

What a great and comprehensive list of marketing tools and activities. While it can seem overwhelming, you don't have to be an expert in every area. I always believe that it is best to start with your strengths. What type of marketing is the best fit for you? Maybe you love to write - then article marketing is a great way to start. Once you learn one area, you can move on to the next, and the next.
Thanks for sharing Kathy!

Cindy Schulson — Mon, 10/12/2009 - 10:23pm

Complete Focus...

Kathy,

As everyone has said and as you have mentioned, you have to be completely focus on the business at hand. You have to have a plan of action or better yet, a strategy.

Something that you have defined for all to read...

Great Article!

Donna Wells

Donna Wells — Mon, 10/12/2009 - 10:40pm

Don't Get Overwhelmed

I like the completeness of your Marketing Strategy list. To avoid being overwhelmed a person need to learn one task well before moving on to the next. Trying to do everything at once could become overwhelming to many.

Rallie Rallis — Tue, 10/13/2009 - 5:32pm

I love bullets

So I get the important points in a quick format that I can easily review--and then get more info on the ones I am lacking in. thanks.

Claire Covington — Wed, 10/14/2009 - 10:43am

Internet Marketing for a Small Business.

Kathy,

Excellent article! The list of marketing strategies is helpful to all of us.

I feel that there is one particular business category that could greatly benefit from the information in your article.

The power of internet marketing and social networking is greatly overlooked by traditional small businesses (restaurants, etc.) It would allow them to attract customers and clients in an inexpensive and effective manner.

Scott Hubbard — Wed, 10/14/2009 - 2:40pm

The future of business

Learning internet marketing skills will become absolutely vital for sustaining any business type in the near future, positions are even being created for social media specialists. The internet has become an everyday part of our life's either embrace it or be left behind.

kevin thomas — Thu, 10/15/2009 - 2:59pm

Calling all beginner internet marketers

This is a great summary of what skills one needs to have in place to be successful at internet marketing.
Must read article for beginer internet marketers.

Dianne Thomsen — Fri, 10/16/2009 - 7:00pm

Internet Marketing Checklist

Kathy,
This is a great resource for business people to make sure they're covering all their internet marketing bases. As a business owner, choosing one or two methods at first will avoid info overload. Adding to the marketing mix over time will bring customers in from lots of areas and get your business rockin' and rollin'. Thanks for putting this together.

Beth Heilman — Thu, 10/22/2009 - 4:36pm