It’s the End of the Marketing as We Know It and I Feel Fine.

First with the Google Slap, it was the end of Google Pay-Per-Click as we knew it. Next it was the end of Article Marketing. Then with the YouTube Slap, it was the end of Video Marketing. In March Howie Schwartz declared the end of Email Marketing. Today I read that it is the end of Social Media Marketing.

If all these forms of marketing are truly dead then let me ask you two questions. How else are we to market now? and Why and how are so many people still using the above forms to market? They just didn’t get the memo, or was it that they were too busy marketing to stop and read the news?

People can’t wait to declare the end of something. Why? Because it’s doom and gloom. That’s what sells, just ask any news agency. Ever wonder why there’s there no heart warming news stories anymore? It doesn’t sell.

In the world of Internet Marketing it’s no different. People can’t wait to tout that something is dead. Why? Because they’re sitting on the next new big thing that’s going to fix the problem you didn’t even know about.

Granted the Google Slap affected many, but many more knew it was coming, they had plenty of time to respond to adapt, to adjust. They chose not to. With the huge Google Slap and the ways they did business, was it that hard to discern that it would eventually carry over to YouTube since Google owns them too.

In the end, there are three major reasons why someone wants to declare a particular type of marketing as dead.

One: They “tried” it and it didn’t work for them. (Now they have an excuse as to why it didn’t work)

Two: They were unable to figure out how to make it work. (See number one)

Three: They have a new product that they simply want to bring attention to.

In the case of the first one. Many people jump into the world of internet marketing, because they’ve been promised the world. They’ve been told everything is on auto-pilot, all they have to do is by a software program and then sit back turn on the TV and watch the money roll in. For the successful they all know this is far from the truth. For the failures, they found it was going to take work and effort and most moved on to other easier things.

As for number two. Each particular type of marketing has it’s on nuances, they’re either trying to figure them all out at once and suffering from information overload and overwhelment, failed to see the successful pattern, or failed to study what they could from the successful to be effective.

As for number three. This very well could have a two pronged approach.

A) To be one of the first on the scene with a new form of marketing. Such is the case with the death of email marketing declared dead by Howie Schwartz on March 3rd, 2010 with his launch of Affiliate Marketing in the realm of Mobil Marketing, the new up and comer. Just what we needed Text Spam. In order to lure those that always jump at the new opportunities.

B) To siphon out some of the competition by redirecting peoples efforts towards something else. Once again opening up the possibilities of effectiveness.

If you talk to the experts in each of the respective fields and ask them simply if their form of marketing is dead. They would probably tell you both yes and no. It’s dead for those not willing to learn it, but very much alive for those that truly know how to.

Stop wasting your time jumping from one marketing form to another. You’re becoming a jack-of-all-trades master-of-none and broke. In the beginning you should only take on, I would say, no more than three different types of marketing. Learn them inside and out, stick to them until they produce positive results, then slowly start adding in additional forms. One reason it’s easy to get overwhelmed another reason is by taking the time to master one, you’ll be able to use those skills towards the others when you pick them up as well. Otherwise you’re running around like Chicken Little complaining the sky is following down on your marketing.

Yes there can be some money made when you jump to a new type of marketing that no one has ever scene, but the only true way you’re going to be profitable there is if you’re learned the foundation in other forms of marketing. Stick to many of the basics and they will carry through to all the types of marketing. ie. Copywriting, Keyword research, Target Audience etc… It won't matter what form of marketing you’re doing those will carry over, as they have since the down of marketing. Some of the terms might have changed, but the simple truths and basic processes are still there.

In summary, master the basics, don’t bite off more than you can chew, be profitable in a couple of forms before adding more and be willing to work for your treasure.

Leave a comment below, let me know what you think.

More of my articles at my site John R Woodman