It's The Death Of Network Marketing, Again?
Read More: If you’ve been watching what has happened in the last year or so in our industry with many network marketing companies such as Success University, Liberty League International, and most recently ILearningGlobal either merging with other MLM’s, or changing their name and business model away
From a distributor model to a more traditional, main stream one, do all of the changes really spell the Death Of Network Marketing as we know it?
It is really a sad story, specifically for the distributors who have spent years of blood, sweat and tears faithfully promoting the company, its business opportunity and products only to have that yanked out from underneath them at a moments notice.
You have seen literally downlines in the tens of thousands and residual income in the thousands of dollars a month literally go “poof” overnight.
So, does all of this spell the death toll for the death of network marketing as we know it?
Yes and No.
Yes, downlines have been lost, fortunes have been literally taken away in the middle of the night, but network marketing is strong and will continue to be strong.
However, you really need to take a good hard look at exactly how you are building your network marketing business.
If this isn’t a warning shot over the proverbial “ships bow” that you must in today’s day and age build an MLM business around yourself and what YOU personally have to offer, I honestly don’t know what is.
Absolutely incorporate the business opportunity and/or product line as stream of income into YOUR business, but don’t make it your sole source of revenue to pay the heating bill or make the mortgage payment.
Offer associated goods and services to people to fill THEIR needs first and you will be rewarded for that.
You don’t want to buy my juice/lotion/potion?
OK, no worries, but here is a great book I read from Amazon.com about health and wellness, I highly recommend it.
Ohh and yes, by the way collect an affiliate commission in the process of helping them find what THEY want first.
You don’t want to join my business opportunity because you love one already?
I’m cool with that. But if you want to grow your business on the internet, here is an auto-responder I recommend and use, it’s really good.
And here is a great book on how to market your business, it’s got some killer info in it, you’ll love it.
Or here is a great book on how to advertise your opportunity or product with pay per click marketing from a dude I’ve been following for years, Perry, it is really good.
A win for you since you get something that will help you grow YOUR business and put money in your pocket, and a win for them getting a great tool to grow their own business.
What you are really seeing is the slow painful death of traditional “company first” Network Marketing and one kick in the rear towards a “You First” model of network marketing.
Another step away from the “what you wanna sell” to a “what the market and your customers want” approach just out sheer necessity.
One more step away from the approach, “Hi my name is Johnie, I know we just met, but I’ve got this ‘Can’t Miss’ one of a kind business that you’ve gotta join” towards, “Hey I’m John, great to meet you, here is some really cool information that is gonna help you out, is there something I can help you with?” and being a resource for people to approach.
Again, no one really cares what YOU want, but they immensley care about what they want.
Why not build your business around multiple streams of income and help people achieve what they want and profit in the process?
If you are a member or distributor for ILearningGlobal and the recent debacle, I truly am sorry and do wish you the best of luck.
But, there is a light at the end of the tunnel.
Build a business around yourself and your MLM company and product becomes a way for people to further connect with YOU and do business with YOU first.
I that way, if it happens to you (and who thinks it will happen to them until it does) all you simply do is redirect that stream of income to another company and don’t miss a beat.
Yep, it’s just another nail in coffin and the Death of network marketing as it was, and the rebirth into what it must become for you to thrive in the future.
Original Article At Death Of Network Marketing
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Thanks,
Kurt
Views: 771
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Comments: 8 
About the Author: Kurt Henninger
Member Since: 08/14/2008
I'm a Distributor For:: Shaklee Corporation
Industry: No Industry Selected
Primary Web Site: http://NewSchoolNetworkMarketingBlog.com/
What more people need to read this
I love my company, my products, my upline etc. but never will I put MY financial security into someone else's hands. That's what people do when they get stuck thinking they own their own business when in fact they are glorified sales reps for their MLM company.
Tragic really.
Joyce
Network Marketing Isn't Dead
Joyce,
Thanks for the comments. So true. I do hope that more people in our industry start thinking like you on this :)
Kurt
These are deep thoughts
Kurt, more people should read this...
but these are deep thoughts.
I don't know if people are ready to
re-examine their lives, but more than ever
before they should be thinking about what they
would do if their company made a change like
this.
Keep up the good work. :-)
Deep Thoughts?
Glad you liked it. Yes, I do think that the events of the last couple months should cause people to think a little bit about how they build their business.
Of course, when you mentioned deep thoughts....made me think of an old Saturday Night Live Skit....LOL
Thanks for the comment.
Not so funny...
Yea, those SNL Deep Thoughts skits were funny. But losing what you've worked hard for years to build because of someone else's decision isn't a laughing matter. Not that you were making light of it. But it does send a wake up call to anyone who's business is all about their network marketing opportunity. Your business is got to be bigger then any company. Build personal relationships and add value to people on a consistent basis, and you'll have an organization of people who will follow you instead of some big company any day of the week.
The good news is that there are plenty of great MLM companies out there that a good marketer can be a part of. And if you get the hang of this attraction marketing thing, you can be successful in any of them.
Brilliant Article
When will the Majority realize that they should build their business around "THEMSELVES" and not just the company and its products and that their Primary business should just be another source of their income.
Tristan Richards
Great Article!
Multiple Streams of Income is always a better idea than just relying on one.
All Industries are the same. Look at banking and insurance in the last few years. MLM is not dead, just ripe with scammers. Look for a solid company with good leadership and MONEY.
Live the Dream!
Tim
Tim is a successful Max International Distributor with 15 years of Network Marketing Experience. Go see the business that can change your heath and your wealth: http://www.MaxGxlTopSponsor.com
Very good points
@Tristan Hey thanks man. So true, build a business around yourself instead of something out of your control.
@Tim You are very right there, there are many many industries that are the same as MLM, layoff, re-structuring, etc. I really think it leads to a "new way of work" for all of us, so to speak.