Marketing Ideas for Small Business
Marketing Ideas For Small Business - You Don't have To BIG To Be BIG?
Marketing ideas for small business can be difficult In these worrying economic times. Lots of small businesses are concerned about their future, unfortunately many fall to the wayside trying to compete with some of the big guns. Multi-nationals and large retail chains can afford to sell at rock bottom prices... so where does that leave your business?
What marketing ideas for small Business Can Out Fox The Big Guns?
There are lots of free or low-cost marketing ideas for small business that can be tailored to gain back that competitive edge.
WHEN SMALL BUSINESSES FAIL, it's not only the owners and staff that lose their livelihood, communities are left deprived of a valuable community resource. It goes without saying, the credit crunch and the state of the global economy have made the situation much worse.
In such an unstable economy, small businesses attempting to compete with the big companies often fail unless they can give their customers something special, offering better value and service. There after... the need to utilise an intelligent marketing strategy has never been more vital.
Helpful Marketing Ideas for Small Business
What help is at hand? What are the best marketing ideas for small business?
First, if you’re in a "BRICKS AND MORTAR" business you've got yourself a tough fight...
especially if you are selling the same or similar products as some the big chains. Quite frankly, you’ve just got to do it better and you have to find your unique selling point. Small shops can trump the major chains and stores by simply providing superb pre-sale and post-sale offers with a first class friendly service to close the sale!
Your marketing ideas for small business has to start with Personalized customer service and specific expertise in your niche.
Many people prefer to shop at their local store rather than a big supermarket because of their importance in the community. Local shops are undoubtedly a lot more helpful than the vast majority of the big stores. People who run their own small businesses have a passion for what they do, very much the reverse when it comes to the likes of Walmart, Asda or any of the major chains.
Marketing Ideas for Small Business -You've Got To Harness The Power of the Internet...
When thinking about marketing ideas for small business, you've got to think BIG!!!
It's amazing how many small businesses don’t feel they need to have their own domain name or Internet presence. What they don’t know is that search engines, like Google, love small businesses and often rank them higher in search results simply because their business is tied to a specific location, town or county.
Armed with a domain name and website, there are loads of places that can be used to help publicize your business for free, such as local directories and the local Chamber of Commerce. If you have a specialized shop, it’s almost certain your business will come at the top of the list when potential customers search for your product or location at the same time.
The low cost of setting up a website or blog pays dividends by attracting potentially large numbers of new customers. Paying a small fee to a wider range of directories will broaden your reach even more.
Low Cost Marketing Ideas for Small Business
A Lot of small businesses think that starting up or maintaining a website will cost buckets, both in time and money. In fact, it’s one of the best cost effective marketing ideas for small business. Low-cost web sites have sprung up all over the Internet providing unbeatable value to customers and clients alike.
A simple Wordpress web site can be built in less than two hours and requires minimal monthly maintenance cost.
Its all very simple! A successful website should have a brief description of the business and what it offers, including specialties, a Google location map and any other useful information such as opening times and contacts (e-mail addresses and phone numbers).
Photos of the business and its products add interest to the site, as well as a brief history of the company. The use of Google Adwords and affiliate advertising can greatly add to the effectiveness of the site. Opt-in boxes offering discounts and special offers to subscribers can also increase sales.
Investing in Good Marketing Ideas for Small Business is Not Important... ITS VITAL
Any success of a site depends on how many people find it using search engines and a few other contributing factors: How long it’s been online, how frequently it's updated, the value and relevancy of its content and the number of back links it has. It’s all about the power of attraction!
There are a lot of websites out there, so there’s a lot of competition. However, just like a great high street shop, a website should offer something unique, useful and be easy to understand.
and provide great value and service. Marketing ideas for small business is what the Internet is all about. Get a website and tell the world about your business, get back links from other website and allow the Internet to do 80% of the work for you. All you need to do is contribute regular articles and SEO content and get your message out to the masses.
A blog built on Wordpress can also increase the site’s effectiveness by allowing customers to ask questions, which has the additional benefit of cutting down on phone conversations and the running costs of the business. What is even better... everybody can do it from the comfort of their own home.
Running a profitable business is all about attracting customers. A website is one of the best marketing ideas for small business and is now an essential part of any successful business toolkit!
Marketing ideas for small business doesn't have to be taxing. Watch these two men who had nothing two years ago and then built an online empire in 2 months, generating 100% commissions and paid $2,000,000 direct to their members bank accounts. No matter what business you are in, these 2 guys can help you out. They do 80% of the work...