Marketing Like Madonna
Read More: Building Business Success in Today's World
In February of this year I received an e-mail from Kim Klaver with the subject line "Have You Tried Cleavage Marketing?" It was probably the word "cleavage" that caught my attention. Naturally I just had to open it to see what this was all about.
(Take notice – your headline is important. If you don’t grab your readers attention they will never read your message)
Tell-All Marketing
Too many of us say too much. Especially in Network Marketing we get excited and tend to say too much when speaking with a prospect. We are anxious to convince our prospect that we have the best product, greatest company, with a fantastic opportunity. We want to be persuasive, after all a person would have to be a complete idiot not to join us. Right!
In her message Kim quotes from an e-mail she received from one of her readers: "The Company I am with is traded on the NYSE which means everything is available about what we do. We also have a 5A1 rating on Dunn and Bradstreet. We have been on the Today show, NBC, CBS, and Fox News. Want to check the news clips out? Go to www. Xxxxxx .com and see for yourself. It is totally amazing what our 10 PhD scientist have found."
Have you heard that before?
Maybe you have even seen something like this here on Better Networker. If we are honest all of us have probably said something similar when we first started out in our home business. It’s natural to be enthusiastic about your product and business opportunity.
(Notice how Kim included in her message something that her readers could relate to. Something that they have seen, heard or said before)
Show-All or Cleavage
Kim then goes on to compare the tell-all approach to Madonna’s marketing method. For over 25 years Madonna has easily made at least a hundred times more money every year than what the most famous stripper will ever make.
The secret is not her singing – it’s the fact that Madonna Never Takes It All Off!
Madonna has built her brand - You Need to Keep it Real With Your Own Brand
Madonna Generates Mystique
She knows how to keep millions of fans coming back for more by never showing it all. Madonna is famous for her costumes – she knows the power of cleavage marketing works much better than tell-all marketing.
A few of your prospects may be impressed with your dumping everything on them, but most people are turned off by it. They have heard it many times before.
Titillate them so they come back for more. Cleavage marketing shows a little so that they ask for more.
How would you use cleavage marketing in your business?
How do you keep them coming back for more?
How do you show a little so that they want more?
Next time you present your business opportunity – try cleavage marketing.
About David K. Enders, D.C.
After 36 years in practice Dr. Enders closed his Chiropractic Clinic to pursue a career in Network Marketing. He soon realized that if your business is not on the Internet, you're not in business. In his search to learn Internet Marketing Dr. Enders discovered Renegade Professional and the principles of attraction marketing. Dr. Enders is now a Renegade Professional Super Guide and Coach. His goal is to help others attain success with their own businesses.
Views: 1,436
| 
Comments: 22 
About the Author: Dr. David Enders
Member Since: 10/10/2007
Company: Mannatech, Inc.
Industry: Coach
Primary Web Site: http://www.renegadecoach.net
Always Leave Them Wanting More
David,
In many instances what you say is correct. Some network marketers 'vomit' information on their prospects. They are overwhelmed and totally lose interest because they can't get their heads around all the fliers, videos, brochures and scientific studies.
Like you said, we have heard it all before.
Being 'Clever with your Cleavage' is an interesting take on presenting your business.
Madonna May Be Bra-less But Not Brain -Less..
If you want to succeed in marketing, study those who are successful.
And what better person than Madonna?
David, this is such a great analogy to use to highlight the value of being mysterious in our headlines as well as being provocative, not have diarrhea of the mouth.
Madonna's cleavage may not be ample but it sure got her what she wanted!
I love it David! talk about great Copy:-)
Yet, the truth is so simple and of course true.
Doesn't it all boil down to putting just enough "out there" to capture the interest of the audience, then build relationships and do the marketing from there.
Power of a Headline
Hi David,
I couldn't resist reading your post. Talk about an eyeball-grabbing headline! I appreciate that the picture you used was tasteful. Whatever you have to say about Madonna, you can't deny that she is a master of marketing.
You are exactly right on about holding back. The needy don't hold back and they keep chasing you around and want to tell you everything.
Attraction marketing is about the opposite. The needy are not attractive. You give a bit and those who are interested will follow. You don't go after those that don't want what you are offering.
Thanks for your insight.
Cheers! Calvin
Headline Grabbers
Dr. David Enders and Kim Klaver...good copywriter headline grabbers, for sure. You got me to click. I wanted to read your article with the "Marketing Like Madonna" and your opening line of Kim Klaver's quote "Have You Tried Cleavage Marketing?".
Thanks for writing this and reminding us of marketing in small steps to bring people back.
Coming Back For More...
David,
I like how you presented this. Cleavage marketing, that says it all. Give the prospect a little, so they will come back for more...
Thanks,
Donna Wells
Don't Give Away All Your Goodies At One Time
When you give people want YOU think they want they don't want it.But if you give them a little bit of what THEY want and then walk away,you've got a friend for life.
The best way to keep people interested is to keep them wondering whats coming next."Don't Give Away All Your Goodies At One Time"
Capturing the Imagination and Wanting More
David the headline got me and I just had to come and see what you were writing about. This is great copy and this is how it should be done.
We all can learn something from this because at one time or another we have given away the farm.... Just a little is just enough...
I love this thank you..
Oh What a Tease.... ;)
David this is BRILLIANT!
It occurs to me this is what we should be doing in all our emails as well as when we speak to someone about our business or opportunity (Yes, Deborah, all too many of us "vomit" info onto our prospect when we get excited... myself included). Each email should be a tease... each one should "reveal" just a little more about your business, product or opportunity. They should peak the interest of your list member making them want to seek out more information. Because when your prospect goes looking for the information they are in control and are more likely to take action.
Live Your Dreams!
ShellyB
P.S. Gotta love that you chose Madonna for your example. She's always been a hero of mine. Talk about SMART marketing and perseverance.
Cleavage marketing in your business.
Wow. Perfecting the tease. Going to work on that one.
Cleavage Marketing
...go figure, put out a tease and they will come! :-) This is great and so true. When you "dump" your "thing" on people, they run the other way. Giving them a teaser is such a great plan. Thanks for putting this article together, making us think before we "dump" on people.
Michelle
Love It! Cleavage Marketing
Love that terminology for the old "throwing up" all over your prospect. Madonna learned the fine art of branding many years ago and we would be wise to learn a thing or two from one of the most successful music pop stars ever - love her or hate her, she is a brilliant marketer.
Attention Getting Head Line
Using Madonna both in your Head Line, and comparison in your article is bond to catch a persons attention. Great way to get us to think about our marketing methods.
You got my attention.
David,
Great analogy. I agree. Providing good information to your prospect is important. But holding back enough so that the prospect wants more is even more important.
Great article, David.
Perfectly put
The article was great, and it gives me an example to work with, keeping it all balanced. Thanks for the article.
Pretty Perky Subject line
Nothing like making them drool over just enough ..to make their minds go to work and wonder what else have you got to offer. The perfect lift to any idea.
Angela Brooks
www.angelabrook.com
Tease, Tantilise and keep some mystery.
Why do we forget so easily? Women have used this type or marketing throughout the ages when playing the courting game.
Thanks David for reminding us that the majority (especially women!) have the "cleavage marketing" tool as a built in goody.
I will certainly be reviewing my marketing tactics.
I love that Line = Clevege Marketing
I should Google it! That really got me thinking about not baring it all when talking with a prospect. I can always tell when the eyes glaze over and they get this blank deer in the head lights look. It is always better to leave them wanting more than to just give them too much information.
Dotty
Hmmm.... "T" and "A" Marketing!
Don't TELL ALL when you give people information about your product or service! Works for me! Now if I could always think up such thought grabbing headlines....
Thanks for the entertaining article, David!
What a Headline!
David,
Great story to connect with! You didn't say a whole lot, but your words were well chosen and it got the message across...just like your example.
Very effective!
Playing hard to get...
A new friend of mine, a dentist, was so persistent when I only gave her little bits of tantalizing information about a wellness product that I market. Over the course of a few social meetings, she would ask a question and I would answer the question without adding lots of extra info.
After 4-5 such meetings, she asked me - How can I get these products?
This was one of the easiest sales I have ever made.
Most marketers bombard people with too much info and put people into overwhelm.
Listen, listen and do more listening. Then answer the question without embellishing with all the other neat facts that are not so neat for your prospect.
Material Girl Marketing
David, I absolutely LOVE the Madonna analogy. She's become the master of self-promotion by always hold just enough back; always leaving her audience wanting a little more. There's enough information overload these days anyway. The less we contribute to the overload, the more effective we'll be with our customers. Thanks for a great article.