MLM Business Success: How the Internet Has Changed the Game

 MLM Business Success: How the Internet Has Changed the Game

In my last post, I wrote about an experience I had about my primary business opportunity which underscores the big advantages leveraging the internet to build your marketing business. If you have not read it, I indulge you to read it here

Why You MUST Consider Marketing Online

I got quite some responses with the article and some feedback I got really got me thinking about how many people do not really how huge the internet is.

Getting a blog and educating people about your primary business opportunity and marketing in general is just a tiny drop when it comes to how much leverage you can have marketing your business on the internet.

Now, understand that unlike some online marketers, I have listened to, I am not bashing offline marketing. Offline marketing is great and there are a lot of people who are building massive empires using offline marketing tactics. I know people like that. So if you are offline and do not have a desire to market on the internet, it is completely fine and I respect your decision.

However if you are open to seeing why there is so much hype and noise about how the internet has changed the network marketing game, you might want to pay close attention to what is in this post. 

A Sure Way to Become a Superstar Offline

Let’s start this way…

Imagine if you had a book about, say, preventing most major diseases before they start by making a few simple changes in your diet, or something like that, and it became a #1 best seller on the New York Times list, which is read by over 1 million people every day and over 1.4 million people on Sundays.

Or say you were interviewed on the Oprah Winfrey show, which averages about 8 million viewers per airing, about how more and more people are leaving the traditional 9-5 rat race and are instead making the commute from the bedroom to their computer for their main source of income.

Or what if you had a regular column in a popular home based business magazine, or maybe even your own radio show, where you gave people tips and techniques on how to work from home.

Do you think that you’d ever have to prospect another waitress again? Do you think you’d ever have to make another cold call?

Do you think you’d still have a problem with respect and credibility or getting people to take you seriously?

I don’t need to tell you that bestselling authors or people who appear on popular TV or radio shows have tremendous power and influence. All they have to do is put their name on something and it sells like hotcakes.

Being a recognized expert makes you sought-after and highly desirable to your target audience. And it gives you the power to recommend anything to your prospects and have them scramble to buy it!

The Internet Has Made This Power Available To Anyone. . . For Free

And I do mean anyone.

Now even the most inexperienced newbie on the tightest shoe-string budget can implementlarge-scale marketing techniques that used to cost thousands of dollars – techniques that were basically “off limits” to the average person 10-20 years ago.

This is why the internet has changed the rules of how sales and marketing are done forever.

It’s essentially created Mass Communication 2.0 by allowing anyone to be their own publisher or have their own TV show overnight.

When you cut through all the noise and confusion, all these internet marketing and traffic generation methods are just different ways to distribute (ie – publish) your information.

Check this out:

•  Having a blog (WordPress, Blogger) is similar to having your own regular column in a newspaper or magazine, except it’s free and you don’t have to meet any editor’s requirements. Your articles or posts can be as long or as short as you want. You can post them whenever you want and as often or as little as you want.

• Social networking sites (Facebook, Twitter – also a “microblog”) are just like participating in a real networking club that gets together every Saturday for breakfast. Except here the networking takes place 24/7, 365 days a year.

Plus, your “sphere of influence” isn’t limited to a meager 20-30 mile radius around the area you live. It’s global. And it’s free. And you never have to leave your house.

• Social bookmarking sites (Digg, Delicious, StumpleUpon) are pretty unique to the online world but they could be compared to something like a library catalog, a directory of resources or a rolodex.

They’re basically ways of sorting information on the internet, which in and of itself IS a form of information. And when YOU’RE the one who’s doing the sorting for other people (it’s kindergarten-simple), it can be a very powerful way to position yourself as a valuable, go-to resource for your customers.

 However, just like the rest of the internet, these types of sites are infinitely more powerful and useful to marketers like us than their “offline equivalents” because they’re interactive and are constantly changing based on what’s popular. Plus, they’re free.

• Video sharing sites (YouTube, Metacafe) are of course like having your very own television station, the ultimate form of mass communication because it combines the power of visual and audio. And just like having a blog, it’s totally up to you when you want to broadcast your message, how often you want to do them, and how long or short you want them to be. Oh, and it’s free.

• Pay-per-click ads (Google, Yahoo, MSN) are like newspaper classifieds on steroids.

• Podcasting is like having your own radio show.

• Ebooks are of course like books (except without the cost of printing and distribution). 

• Collecting a list of email addresses and using an auto responder (in this case, even though there are free ones, I personally prefer paid ones) to stay in touch with them is like having your own physical newsletter that gets sent out to your raving fans in the mail—perhaps the ultimate and most proven way to continually teach people (aka – make them want to buy from you without even asking for their money).

There are thousands of other sites, marketing methods and tools on the internet that honestly don’t have an equivalent offline terminology.

So there you have it…. How the internet has completely changed the game not only in MLM, but in marketing and sales in general

Take advantage of it!

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To your Online Success,

Tosin Adeoti
http://TosinMLMExpert.com