MLM Business: Why You MUST Consider Marketing Online

MLM Business: Why You MUST Consider Marketing Online

If you are involved in MLM and you have not considered marketing it on the internet, all I can tell you is goodluck to you.

The leverage the internet gives is so awesome and it can make your business take a U-turn.

Sadly some people are so averse to changes that it sucks. Some other people simply cannot stand trying new things because they are not used to it.

The fact is, if you’re not taking advantage of the internet right now, you’re losing customers, prospects and existing downline members to those who are (whether you or your upline realizes it or not). The internet might be your worst enemy.

Something happened to me yesterday evening that got me thinking about the reactive nature of some people. Instead of learning the lessons, they result to name-calling. Let me tell you what happened…

Like I always do, I get a call about two weeks ago from this guy who was researching my business opportunity. He said Google led him to my blog. He spends about 5 hrs on my blog reading the various contents I have painstakinglyput together about the company.

He called me after he felt satisfied that the opportunity was for him. I asked him a few questions and discovered he wanted to come in at the lowest level. I said I don’t allow people join my team that way and asked him to go get the money because it would be of immense benefit to him coming in at the highest level.

He called me about 7 hours later and said he was ready to join at the highest level. He signs up and I began the new member orientation with him.

Yesterday evening while listening to an interview by the great Jim Rohn, I got a call from someone else fuming and cursing over the phone saying I stole his prospect and mentioned my new member’s name. He went on saying how unethical I am and how people like me take advantage of other people.

He hung up and another call came in and this time it was his upline. His tone on the phone has got to be one of the rudest tones I have ever heard on the phone in my entire life. After some nasty statements, he finally said he was gonna report me to the company.

I laughed…

You see, a prospect can be several people’s prospects. But the prospect has the choice of who he joins…

Take for instance…

You’re making your routine 50 dials a day to your batched opportunity leads. Or better yet, you’re making your “three new contacts” a day while going about work and errands. And you just so happen to hit on someone who’s at the right point in their life where they’re legitimately looking for an opportunity and you caught them at just the right moment in their day where they’re willing to take the time to listen to you. And let’s say you actually manage to pique their curiosity enough to the point where they’re interested in finding out more.

What happens is, you setup an appointment with them to show the plan (pitch fest)… you schedule a three way call with them and your sponsor (pitch fest) … you invite them to attend a conference call about your opportunity (pitch fest) … you send them a DVD or an email with a link to a video that’s all about your opportunity (pitch fest) … or you direct them to your beautiful company website which is all about your one-of-a-kind opportunity!

In the meantime, because we are in the information age and it’s so easy to access information about anything, they’re doing their own research online about your opportunity … network marketing (even though you told them it wasn’t MLM, of course) … working from home … you name it … and in the process they come across someone who is offering a free report/video about why most people don’t make money with their home based business or maybe a FREE VIDEO SERIES about how to generate customers for free using the internet instead of talking to their friends and coworkers (which doesn’t appeal to them very much).

So they give their name and email address in exchange for the information and most likely, forget all about their appointment with you. They start receiving more of this person’s emails offering useful information … they see them as a helpful guide, a friend, someone who’s looking out for their best interests … trust is built … until eventually they ask that person how they can do what they’re doing.

Thank you very much for the lead…

Is it fair?

It’s not really fair, but the people who are ONLY doing the grunt work of one-to-one prospecting are fueling the downlines and customers lists of those who are positioning themselves as a valuable resource using the internet.

It’s like buying leads from a lead company. They are sold to multiple people. That doesn’t give ONE of the lead purchasers the exclusive right to the lead. It’s a fair game to whoever can sponsor the person.

At the very least, you need to be online if for no other reason than to protect your offline prospecting efforts.

As millions of current MLMers, former MLMers, and people who have been prospected by MLMers are being driven online, everyday people who are implementing even the simplest Attraction Marketing techniques can’t help but scoop them up by the hundreds.

Those who are acting now are becoming the future leaders of the industry.

It’s already happening but fortunately the internet hasn’t even come close to reaching its full potential and there’s still plenty of room left.

I understand your reluctance in trying something new. It’s normal for humans to try and resist changes, but the truth is that change is inevitable. We can delay it, however long we want, but ultimately we can NEVER stop it.

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If you think other people would benefit from reading this post, kindly share it with them by click any of the sharing buttons at the beginning of this post. Also, I would love to get your opinions about why it is important for networkers to start taking advantage of the internet to grow their business alongside their offline efforts.

To your Online Success,

To your Online Success,

+234 807 2690 439

Skype: thowsyne

thowsyne@yahoo.com

http://www.TosinMLMExpert.com