Mobile Marketer 05/08/09

David's Bridal has launched a multichannel mobile campaign to drive teenage girls into its stores during prom season.

Messaging
MogoTXT adds SMS from Lakers' Farmar, Slam Magazine

Timed to coincide with the second-round NBA playoff series between the Los Angeles Lakers and the Houston Rockets, MogoTXT Inc. has added content to its SMS alerts.

Banking and payments
Obopay Family Account enables mobile money transfers

The Obopay Family Account lets parents send money to their children or any family member instantly from any mobile phone.

Software and technology
Mobile software reinventing healthcare in developing world

EpiSurveyor is now the most widely adopted open source mobile health software in the world, technology that is not only saving lives, but also changing the face of the public health system worldwide.

Software and technology
MTag launches personalized 2D bar code tags for marketing campaigns

MTag has launched the Tune Your Tag platform, offering companies the opportunity to brand their own 2D barcode tags.

Content
Sensei debuts mobile weight loss program

Sensei has announced an online and mobile phone weight loss program with features designed specifically for air travelers.

Software and technology
Unity Mobile launches mobile marketing service

Unity Mobile has launched a mobile service to help brands reach and monetize the mobile channel.

Columns
Retailers in SMS window need time to catch up with technology

By Steve Timpson and Marci Troutman

We now hear about the new 4G phone coming out. Heck, most people don't understand 3G or any other G, just that 4G is One Louder" than 3G and that must be better. But is it?

Advertising
Submissions welcome for next edition of Mobile Marketer's Classic Guide to Mobile Advertising

By Mickey Alam Khan

Editorial submissions are welcome for Mobile Marketer's Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.

Advertising
Mobile Marketer's Mobile Outlook 2009

By Mickey Alam Khan

As Mobile Marketer's Outlook 2009 proves, marketers understand the need to integrate mobile into their multichannel branding, customer acquisition and customer retention plans.

Commerce
Mobile Marketer's Classic Guide to Mobile Commerce

Targeting retailers, mobile marketers and service providers, Mobile Marketer's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.