Online Success: 5 Tips for Building the Backbone for Your Business

To succeed online is not as complicated as one would think or some people like to make you think it is. Here are a few simple steps that will do 90% of “heavy lifting” for your internet presence. 

Sure, if you're Amazon.com then you've got a huge, complicated business. But for most people regardless of what you sell, a successful sales machine has five or six components and a handful of simple web pages.

So…what are those five or six components? Please read on as I am going to share that with you right now.
 

1. A few landing pages, also known as capture or squeeze pages 

Depending on your traffic generation strategy, let’s use example of Google AdWords (PPC or pay per click) traffic and leads generation strategy. So in this case you want to ensure that you match ads and keywords to those landing pages perfectly.
 
If you use writing articles and posting them on free article submission sites as your traffic generation strategy then you want to make sure that your keywords appear in your title and the first sentence of your first paragraph and are well matched with your landing pages seamlessly.
 

2. Google ads well matched to a handful of strategic keywords (the same applies to articles where you need well written articles perfectly matched to a few tactical keywords…you get the idea) 

3. Offer on the landing page that engages with what the customer really wants 

In many, if not most cases, this should collect information such as name, an email
and phone number… But be careful, the more information you ask for, the less likely people are going to fill out the form.
 
Free information you offer (in a form of e-book, tutorial, video …) must be of genuine value, something that your potential customers are desperately looking for and want. You need to offer your visitors something of high value (in their eyes and not yours) for the trade for their personal information.
 

4. A series of follow up emails 

And not just any lousy emails but emails where you build relationship and educate your customers, directing them to the next step which is sale, consultation, or phone call…
 
Don’t forget, you have to provide value and great content. You are here to help your customers with their problem and not to give them another one.
 

5. Continuous improvement of steps 1 through 4

   I could write an entire book about every single step of this process, but don't ever lose sight of the fact that the big picture is really, really simple.  

Remember, even though you might have many pages on your website (and you do not even need website, I’d recommend to start with blog for one simple reason being that Google indexes blog much better and much, much faster than webpage), 90% of the productivity will come from just a few of them. 

So in the summary … and in a few words: there are only 3 to 4 things standing between you and the next level of success. 

Best to you and your business and stay tuned for more.
 
To Your Success,
 
Marianna Guenther