8 Benefits Of A Google AdWords Campaign

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In terms of paid advertising online, none has a better reach, performance or immediacy than a Google AdWords campaign.  That being said, there are other forms of online paid advertising, principally banner ads: all types, all styles, all sizes.  And, let’s not forget the social media opportunities such as Facebook which operates similar to Google with added features to the search such as reaching those of a certain age, geographic area, gender, etc.

For the purpose of this article, let’s look at the benefits of a Google AdWords campaign:

1.    No minimum amount you have to spend.  It is strictly up to you as to how much money you want to spend on your ad campaign. 

2.    No upfront money it is a pay as you go financial relationship.  You pay only for the clicks that your ad receives.

3.    You can create your campaign easily and effortlessly.  Actually you will probably spend more time on selecting your keywords than on anything else related to your campaign.

4.    Rapid placement of your ad.  Once approved you are good to go and your ad will start to appear when the searcher’s keywords match yours.

5.    The placement or position of your ad depends on your bid on certain keywords.  (Don’t worry, Google will inform you if your bids are too low based on what others are bidding for a prime position for their Google AdWords ad.)  You have the opportunity to raise your bid and jump ahead of your competition for that keyword at any time.  If you are marketing expensive watches, chances are Abigail Quilter is not going to be clicking through to your website (and wasting your money on paying for her click) as her keyword search was for “quilting supplies”  not “expensive watches”.

6.    You can pause or completely stop your campaign at any time.  No need to set specific dates in advance of when you want to end a campaign, you simply log into your account and pause or delete your campaign at will.

7.    You can cost contain how much you spend on your campaign by setting a maximum amount to be spent daily.  When this amount is reached, your ad will no longer appear to receive additional clicks and cost you more than you want to spend.

8.    The greatest feature of all is the rapid response rate of specifically-targeted traffic.  Once your ad goes live, you should immediately start to get response in the form of traffic to your website.

With the popularity of a Google AdWords campaign, comes the increased costs of what it will cost you for each click on a particular search term or keyword.  But on the other side of the coin, you could find certain rarely used keywords allowing you to pay a few cents for a page one listing for that particular search term. 

Perhaps the best advice I can give you is to spend cautiously at first.  Eliminate those keywords that break the dollar threshold until after you know that your campaign is working.  How will you know?  Your website traffic and sales conversion rates will increase.  At this point,  if you increase your AdWords budget you can anticipate even more clicks yielding even more conversions.

Andy Acciaioli

Your Mentor & Coach

401/484-5526

Andy has been a network marketer for 16 years.  Of late, he has focused on mentoring other network marketers over the internet.  For more of Andy’s network marketing articles and to find out how he can assist you in building your business, visit:  http://www.AndyAcci.com