A Tool to Dominate PPC Campaign
PPC campaign is one of the very powerful ways to promote a business or products online. However, it can be very costly if you don't know how to do it correctly.
Early this month (April 2009) my friend told me that he wanted to try PPC campaign using Google Adwords for his new website. My advise was not encouraging to him. I told him not to use PPC campaign before he gets sifficient knowledge. I gave him simple tips and it seems that he hasn't done the campaign.
Yes! Please stay away from doing PPC campaign before you know (at least the basics) how to do it. Otherwise you'll only waste your money.
I have done PPC campaign with many trials and errors. I set up each of my campaigns for a week. Then I paused it and analyzed the results. Based on the results I modified the keywords and settings. Until recently... my weakly conversion rate turned to be high enough: 16.17%.
I think the results is great! But I believe also that with more knowledge and tools I can raise the conversion rate up to 25% and above.
I know there are several good tools. One of them is already in my hands, the PPC Web Spy." Thanks to the Internet Marketing GURU Brad Callen. Now I am using it, but the results are yet to be analyzed. When the time is right I will be back here with another hub.
What is it all about?
With the PPC Web Spy you can browse Google and view Adwords keywords of ANY Adwords advertiser! When you do a Google search, the software automatically places a "view keywords" button below every single Adwords advertiser.
When you click the "view keywords" button a popup window appears, displaying a ton of information, like the keywords they're bidding on, how much they're paying per click and so on.
You can download and use the tool for free. My advise is, after you download the software, set up your Adwords campaign, analyze the results every two days and 7 days and make necessary change.
Here is the link for you http://www.ppcwebspy.com/downloads.