Youngevity and FDI Combine

YOUNGEVITY® ESSENTIAL LIFE SCIENCES TO JOIN FORCES WITH FINANCIAL DESTINATION, INC. (FDI)
Posted on August 13, 2011 at 6:00 am in Headlines, Press Releases

Contact:

Vanessa Hunter
Youngevity, Inc.
619-934-3214
PR@Youngevity.com

SAN DIEGO, August 13, 2011 — Youngevity Essential Life Sciences, a global direct marketer of lifestyle and nutritional products and gourmet healthy coffee and wholly-owned subsidiary of AL International, Inc. (JCOF-PK), has agreed to partner with Financial Destination, Inc. (FDI), a nationwide direct marketer of financial, telecommunications, and health and wellness-related services.

Founded in 2003, FDI (www.financialdestination.com) is a highly successful direct marketingcompany offering an array of health and wellness, financial and lifestyle benefits and services. They have approximately 100,000 customer and distributor contacts. FDI touches tens of thousands of persons every day in a positive way, showing average Americans how to save money, make money, and create wealth. Since January, more than 200,000 consumers have used FDI’s free pharmacy discount card, saving those consumers over $3 million. The card offers discounts of up to 85% at major pharmacies such as Walgreens, CVS, Target and Walmart.

Youngevity’s goal is to become a global company dedicated to improving lifestyles through vibrant health and flourishing economics. Thanks to the commitment and dedication of its Distributors, the company has experienced tremendous growth, both organically and by joining with other outstanding organizations such as Javalution Coffee Company and R-Garden. In July 2011 Youngevity announced the first step of its international expansion by establishing its Southeast Asia base in the Philippines.

This new partnership with FDI represents a milestone in Youngevity’s history and another significant step to date towards reaching its goal. “We believe the complementary strengths of our combined organizations will further fuel our aggressive growth and add another cross-marketing dimension to their existing products and services,” said Steve Wallach, CEO of Youngevity. “We expect that the two companies, combined, will form a leader and an innovator in using the power of direct sales to touch people’s lives in multiple ways.”

The partnership means that Youngevity Distributors will be able to potentially reach millions of additional customers by providing the FDI services and products, including the free pharmacy discount card mentioned above. In addition, FDI’s distributor training and recognitionprograms are second to none in the industry and executives expect these new capabilities will take their distributor support capabilities to the next level.

FDI and Youngevity will each retain their executive leadership, offices, and employee base.
Additionally, Mr. William Andreoli, the founder of FDI and a veteran of more than 22 years of experience in the Direct Sales industry, will become President of Youngevity, and will retain his offices at FDI headquarters in Windham, New Hampshire.

“The next few months promise to be exciting and rewarding, as we fully integrate our two companies,” said Youngevity CEO, Steve Wallach. “On behalf of our entire organization I wholeheartedly welcome Mr. Andreoli and the entire FDI team to the Youngevity Family of Companies.”

The transaction is subject to customary closing conditions and is expected to close in September, 2011.
Youngevity Distributors are urged to participate its upcoming Distributor Call in which more detailed information about the partnership will be shared. The call will take place on Tuesday, August 16, 2011 at 4pm PST/5pm MST/6pm CST/7pm EST. Call 1 (312) 878-0218 Code: 253-128-720.

About Youngevity

Youngevity Essential Life Sciences (www.youngevity.com), a wholly-owned subsidiary of AL International, Inc. (JCOF-PK) is a nutritional and coffee company dedicated to improving lifestyles through vibrant health and flourishing economics. Founded in 1997 by Drs. Joel Wallach, DVM, ND and Ma Lan, MD, Youngevity is the only network marketing company with an FDA-authorized health claim. CLR Roasters, a coffee roasting and distribution company, is a wholly owned subsidiary.

On July 11, 2011 Youngevity merged with Javalution Coffee Company (www.javalution.com), which owns and distributes Café La Rica and other brands, which are distributed to retailers. Javalution also roasts the JavaFit® brand of coffee with health benefits.

About FDI

FDI (www.financialdestination.com) is a marketing company offering an array of health and wellness, financial and lifestyle benefits and services. From free pharmacy discount cards to state-of-the-art financial benefits and many lifestyle-enhancing perks, FDI touches tens of thousands of persons every day in a positive way, showing average Americans how to save money, make money and create wealth. Founded in 2003 by New England entrepreneur William Andreoli, FDI’s mission has always been to empower people, level the playing field and put the odds in everyone’s favor to win.

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This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements reflect management’s current expectations, as of the date of this press release, and involve certain risks and uncertainties. The Company’s actual results could differ materially from those anticipated in these forward-looking statements as a result of various factors, including the success in closing the transaction and integrating the business and operations of FDI into Youngevity.

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