Randy Gage has a point!

More on Lesson III, part III, by Randy Gage. 

You may think your product is vitamins, or skin care, or discount
long distance service, but it is none of those things.

What you really offer is freedom.

Never lose sight of that.  You're presenting people the opportunity
to become their own boss and control their own destiny.  For most
of them, it will be the first opportunity they've ever had with
unlimited income potential.  It's also the first time they've had a
chance to become successful by empowering others.

Of course, the first question to arise is, where do you find these
people?  The place to begin is with people you know.  This is the
natural place to start and it makes the most sense.  You won't have
to make cold calls or talk to strangers.  People who know you will
usually give you the benefit of the doubt and review a recruiting
tool or come to a presentation.

In terms of which approach to use, here is my experience:  People
that you have a good relationship with are best invited to a
presentation, and they're likely to show up.  So this works great
for the friends, neighbors and family.  For people you don't know
as well, such as casual acquaintances, or a waiter, taxi driver or
someone you just met and impressed you, a tool is better.  They
don't know you as well and may be hesitant to come to a
presentation, but are much more likely to review a tool.

One of the things that concerns me, is when new people tell you
they don't want to work their warm market.  Usually there's one of
two variables at work.

One is, they simply don't believe it will work.  They say things
like, "I don't want to talk to anyone I know yet.  I want to take
ads and talk to strangers.  Then, when I'm rich and successful,
I'll go back to my friends."

Of course, this is craziness.  If you really thought you had an
opportunity that could bring you wealth, happiness and fulfillment
- wouldn't you be burning up the phone lines to tell your friends
and family?

Note, despite what you hear about friends and family, take a good look at what Randy's saying here. My best builder is a family member! Hmm, something about balance, something to think about! More wisdom to ponder here...