Recruiting the Best Prospects
Created by one of my favorite industry leaders: Randy Gage
In his brilliant book, "A Brief History of Time," Professor
Stephen Hawking opens with the story of a well-known scientist who
gave a public lecture on astronomy. The scientist described how
the moon orbits the earth, the earth orbits the sun, and how our
solar system orbits around the center of the galaxy. When he
finished, a little old lady got up and said, "What you have told us
is rubbish. The world is really a flat plate supported on the back
of a giant tortoise."
The scientist gave a knowing smile and replied, "What is the
tortoise standing on?"
"You're very clever, young man, very clever," she replied. "But it's turtles all the way down!
We all know people like that little old lady. The point is, why
try to convince them otherwise? If they believe that the universe
is a big stack of turtles - or that all network marketing
opportunities are illegal pyramids - nothing you present to the
contrary is going to change their belief.
So as you go about building your business, don't try to convince,
persuade and sell negative people. SORT your prospects, and look
for the ones that are open to opportunity.
One of the biggest mistakes beginners make, is thinking that
sponsoring is a one-shot, all-or-nothing event. Actually, it's a
One that takes different amounts of time for different prospects.
Your goal shouldn't be to sell or "close" anyone, but rather to
give the prospect enough information, so they can make the best
decision for them.
Unlike sales, where often you are taught to manipulate or close
people, in Network Marketing we are looking for people motivated
enough to take action themselves. We simply want to expose them to
the opportunity, and see if they are open to it. Some people are
open to new concepts, and others are stuck with the preconceptions
they've been taught. You want to look for the open-minded ones,
and steer clear of the others. They are too much work, and they're
no fun to be around.
It's not about convincing people or changing their beliefs, as much
as it is about finding the people who are open to what you have.
It is a sorting process, divided into stages, where the prospect
indicates their level of interest and commitment at the appropriate
Along the way, you will meet people who believe all network
marketing opportunities are pyramid schemes. Why spend all your
time trying to convince them otherwise when there are legions of
people who are open to what you have?
The objective of your sponsoring process should be to weed out the
non-prospects, and get the true prospects the information they need
to make a decision. Everyone we know and meet is a suspect. They
may be a candidate for the business; they might be a retail
customer; or they may be neither. Our job is to sort through the
suspects and discover the real prospects.
More on this to come... Find the truth on MLM here in this free report