Secrets of a Depression-Era Advertising King

One of my biz "heroes" is Bruce Barton.

A while ago, I wrote an email to my list about how he taught the lesson of Joseph in the Bible. How Joseph was the top dog in Egypt (second only to the Pharaoh) and everyone knew him.

At least, until he joined the "choir invisible."

After that... "there arose a new king over Egypt who knew Joseph not."

And he then went from celebrity to nobody.

Ouch.

The lesson?

It's very easy to be forgotten, and it's extremely important to stay in your market's psyche at all times.

Well, guess what?

There's more silver in them Bruce Barton hills.

Just pick up Joe Vitale's "The 7 Lost Secrets Of Success" (which I'm currently re-reading) and you'll be awash in these kinds of insights. Take, for example, page 32, where Vitale adds to the "Joseph" story by saying how new customers are appearing every day (and, I would add, on YOUR email list). How they don't necessarily know your story, services, or products. And if you don't tell them about those things they'll go to whoever they have read about, heard about, or seen advertised. In that sense, these new buyers are the new king... and they know you not!

You gotta keep telling them about yourself.

Let them know who the sheriff is in town.

So get those emails out -- every day.

Stay in touch with your market.

And read Joe Vitale's book.

Somewhere, Barton is smiling...

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Ben Settle is a direct response copywriter and email marketing strategist. His clients have included Mike Dillard, Jay Kubassek, and even Internet marketing “pioneer” Ken McCarthy. He also conducted the email and blog training for the “MLM Traffic Formula 2.0” product. Although Ben no longer accepts clients, he gives away over 700 pages of his bestselling ideas and insights free on his website at www.BenSettle.com.