Control Google Results
Read More: Original article at MarketingTraditionalBusinesses.com
What Do People See When They Google Your Name?
As a small business owner it is essential that people trust you online - if you ever plan to actually sell online. People buy from people they trust ~ any "negative press" can kill the deal ~ even if the press is not actually about you, but about someone else with your name! It is hard to tell when researching online if you are reading something about the right person. Have you ever researched someone and read something bad about that person just to find out that it was the wrong person ~ with the same name? Something like that can absolutely kill the sell if it happens when someone is researching YOU! The goal is to get anything bad associated with your name to be somewhere beyond the 2nd or 3rd page of the search results. Everything on the first 2 or 3 pages of the search results needs to be positive, items you have published, and positive feedback from customers.
Strategies That Work
Let me share what I have done to dominate the search engines for my name ~ feel free to use these tactics to help with your name as well.
- Get a BizNik account ~ BizNik is a highly optimized and trusted site. BizNik profiles get ranked in Google ~ my BizNik profile is the first listing for my name. BizNik is only for traditional businesses - if you are in network marketing do not do this strategy.
- Get a Facebook account and have your profile URL be your name ~ mine is facebook.com/dotty.scott
- Make a video and get a YouTube account in your name. Be sure the description of the video includes your name. These can be educational videos, video testimonials, or something entertaining. YouTube ranks well in Google (it is owned by Google).
- Be a guest blogger for someone else's blog, and sign your name that links to your blog/website.
- Create a LinkedIn profile and fill it out completely.
- Create a MySpace profile
- Post articles on BetterNetworker ~ even if you are not in Network Marketing. This site gets ranked in Search Engines.
- Fill out your Google Profile completely so that it will be displayed on Google when someone searches for your name.
- If you provide trainings, seminars, or any online event have it posted Online at several different sites.
- Set up profiles at places like Naymz.com, fastpitch.com, Ning.com sites, Plaxo.com and any other social media site.
- Put your videos out on other video sharing sites like yahoo, vidler, howcast ect. I use TubeMogul.com to upload videos to more than one video site simultaneously.
- Create testimonials for other people with websites, and link your name to your website.
- Make sure your name in on your website as text, not in an image.
- Post articles at article repositories like amazines.com, ezine.com, and others.
- Twitter reTweets with your name in them will get ranked in the search engines.
- Get a written interview posted online - this can be a transcript of an audio ~ my example: http://renegadeproactive.com/
- Your videos and other content can be picked up by other blogs - very common for video interviews.
- Comment at different places and be sure to include your name.
- Forum posts can get ranked by search engines.
This is a list of strategies I am using to control my name. The last thing I want is for someone looking for a Web Designer to find my site then research my name and find anything negative. I don't care if it is something talking about a different Dotty ~ people will think it as me and go elsewhere for their business ~ something I just can't afford. If you have more ideas for people feel free to add them in the comments section!
About the Author Dotty
Dotty owns a web design firm in Vancouver, WA. She builds better websites for small businesses and teaches business owners how to effectively market the new website using Social Media and other online marketing techniques. She can be found on the Web at AttractionInternetMarketing.com and her Renegade Coach website is RenegadeUCoach.com
Views: 1,344
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Comments: 27 
About the Author: Dotty Scott
Member Since: 11/21/2008
Company: Premium Websites
Industry: Web Design
Primary Web Site: http://PremiumWebsites.net
Excellent Strategies...
Dotty,
You have given some excellent strategies in branding your name. You know this definitely a great to learn more about an individual(brand). I will definitely be putting these strategies to work... Dotty, really appreciate you for sharing...
Donna Wells
Name Branding
Yes Dotty it has become absolutely necessary that we learn how to control the conversations around our names. Not only does it make good business sense but it's quite impressive when someone Google's your name and they find you on the first or second page of Google.
There's no better time than now when it comes to branding your name because it's going to get a lot more competitive as more and more take there businesses online.
All good suggestions and I
All good suggestions and I now have 9 out of 9 positions for my name on page 1 of Google and 10 out of 10 for my brand name. Also I rank 9 out of 10 for my brand name and the product I sell. Also I managed the above via, Social Networking, Social Bookmarking, Video Marketing and Blogging.
Great post.
These are great tools Dotty... Thanks for sharing~Danny Denney
I also have a few tips to share especially in the Google control results area,if you care to share and or explore!
I am on day 17 of 100 tips in 100 days, some really great stuff!
http://gvosuccessteamleader.ning.com/profile/DannyD
Great advices
Hello Dotty that was a really fine article,
it takes consistent action to preserve a good name online and caution :)
Thank you,
Joanna Vaiou
This is what the industry should be about!
Dotty Thanks for sharing such great info. People like you and Danny Denney continue to give back. The faster people realize that the more you give the more you will get the faster ALL can and will succeed!
Thanks again,
Glenn Mosser
www.GlennMosser.com/gvo
Your strategies that work
Thank you Dotty for the good helpful information.
Dorene Pierceall
Dinesh Malshe
ok
Control Google Results
Thanks Dotty,i need not know you can control your name that way on line,this helps alot,and i will share with my team.
Hollis
Whoa
This is way too much stuff to read, too much selling going on, although you say otherwise. Sucking up people's time with your sales pitches but not really high on content. Totally disappointed.
Great Information
This is some great information on controlling your name online. I'm going to spread the word about this.
@Andrew Can you add to the
@Andrew
Can you add to the list I have above to share what you have done specifically to get your results?
Dotty
Cool Info.
This is my 1st comment on BN and thanks Dotty for compelling me to drop this comment. This a cool piece of information and I am following through.....
Thank you Dotty!
Hey Dotty,
Thank you so much for the information!
I knew most of it, but you added me some cool tricks to my SEO arsenal :)
Have a great day!
Branding: The #1 lesson
I think branding is where it all starts from. Every online marketer should think about building "you inc" before anything else.
Thanks for these tips, Dotty. They make a good check list for us to compare our own efforts with.
Good point on name recognition
You make a good point abut controlling what comes up with you name. No need to deal with bad press, especial y when it belongs t someone else.
And thanks for the great tips for controlling google.
Do the keyword searches also linked to your name
Awesome information. I acted on half of these over the last 2 days and increased my practice website 5.5 million rankings!!
im not kidding. I have work to do with video but i cant wait to have my first article here called 'Sex, Lies, and Video(marketing). haha
Remember waht Brian Fanale said in his video from CCPro. "i just acted...on everything you said"
Thorough List
Dotty,
This is an excellent list for thinking of ways you can brand yourself with your name. I noticed all the value you provided :)
Thanks again,
Becky
Keyword Searches
tHIS IS GREAT WAY TO LEARN ABOUT INTERNET SEARCHES, I THINK THIS WAS AWESOME, THANK YOU!
Control Google
Hi Dotty
So enjoyed reading your article
I am still making my way through your list
So much to do but well worth it
All the best
Wendy
Great Information.
Excellent article, Dotty. I agree with you 100%. Business, including business online, is so competitive today. People want to know more about the person before they do business with him/her.
Your list is very helpful to me.
Scott Hubbard
Always providing Great Information
Thanks again Dotty,
You always provide us with such great information. Taking control of our information online is so very important, great branding means great business success.
Your list is very helpful and a great reference.
Let me know your results
@everyone ~ I would be thrilled to know any results you get from working through the list - and any additions to the list that have worked for you.
Dotty
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Secrete to Success
Dotty, thanks for sharing the secretes to your success.
The Wild West
The Internet is still the "Wild West" where anything goes - anyone can put something on the Internet about you (or on someone who shares your name) that is negative and/or completely not true. It is a good idea to keep your eye on your identity and monitor what is said about you.
Thanks for some good information.
Listen up
That's what I tell myself when I read your stuff.
I'll have to print this article for reference seeing as I cannot "favorite" it here.
Thanks Dotty for your expert advice.