How To Use SEO Silo Architecture On Your Website

Today's how to will go a little deep, but keyword research and silo architecture is essential for getting your new site off to a great start. So today you get to see inside the mind of an internet scientist.

Now I know that a lot of you reading this are accustomed to hearing one of the Chris Owen war stories or something inspiring from my past. You may find this a little boring or confusing. But if you are in business, online or offline, or even planning to be, this is a very important post on starting a business. I am about to give away some secrets of online marketing that you probably haven't found in any course. These are very simple, and very powerful tricks of the trade that I gained through much intensive study. I suggest that you bookmark this page for further reference because this may not sink in all at once.

And hey, if this racks your brain too much, you can always go download the Google Switch for free. It is 136 pages of Jim Yaghi and David Schwind giving out tips on how to use you list in ways you probably haven't thought of before.

So, we left off last time with you using your name, and your personal branded company name as your first keywords. Your first few blog posts are just introductory, and a way for you to find your voice. Now it is time to start building your site's pages in a way that will make Google get all warm and cuddly with you.

This is where a lot of blogs take a turn in the wrong direction. Your blog is a doorway to your site. You should think of it separately from the actual site in terms of content and linking. Below is a very crude flow chart I just threw together to illustrate my point. I hope you guys can read it. lolBasically the point is to use your inbound links (more on that later) to build authority to your Home page, and to your blog. And when the relevancy is good, you can link your off post articles directly to your deep pages. This is called deep linking.

Don't get too hung up on this just yet. The point I'm trying to make is, the way you set up your site now will affect your optimization from now on. Another way of putting it, is do what I am saying even if you don't know why. lol

Okay, with that out of the way, I'll explain the problem I am seeing on the net these days. When people are starting a business online, they are setting up new blogs, writing posts, and linking new posts to old ones. They are setting up silo's with just their blog, not their site. This can rank pretty good in cases where the blogger is really good at off site SEO, but what happens is that only specific posts gain authority with Google. What you want to happen, is for Google to rank the home page and even list relevant pages underneath so that you take up more space in the search results, and thus, get more clicks.

The best way to do this is by adding SEO silo architecture to your site. To do that, you are  going to need to do some keyword research. So in a separate tab (yes right now) type in "Tax Attorney" in the Google search. Once the results page comes up, click on the link titled "Wonder Wheel" on the left side of the screen. You should see this:This is a great tool that you can use for free to ask Google what it considers relevant keywords for your silo's. So if you are a tax attorney, and you want to know who Arty (avatar relating to you) is, this is him. This is the person you want to market to. Not keywords like "mlm free leads" and the other stuff being taught today. You want to focus on people that you can relate to, and aren't being bombarded by business opportunities already.

For my main site, my background is in online marketing, so my SEO silo architecture reflects that. Otherwise I wouldn't be qualified to teach you any of this. And in true Chris Owen style, I am going out of my way to make these extreme details understandable (as best I can).

What you can get from the Wonder Wheel is that Google see's all of the surrounding keywords as relevant for Tax Attorney. So you run those words through the Google Adwords Keyword Tool and pick keywords based on search volume vrs advertiser competition. Try to find high volume with low competition. And that is a great free start to your keyword research when you're starting a business online.

All you have to do, is place the keywords in order from your seed (tax attorney) to your relevant keywords (the outer circle) and then move those into the inner circle and go deeper.

What you end up with looks something like this:What you see is a seed keyword being the first article. Then there are silo articles branching off of this. The keywords you choose should all fit the relevancy of the seed keyword, and move from broad to specific. Your seed keyword for each article should appear about 1% of the time, or around three times in an article. Your supporting keywords you obtained in your research should appear about 1 time, and use no more than 5 per article. Each page links to the next and nowhere else. I don't have room to explain that so take my word for it.

As I try to simplify this I can already see the questions piling up in the comments box. lol But hey that is what it is there for. Ask away, all the questions that you want, and I promise to answer them all.

So now you can see that each article is a static page on your site. Each of these articles should be speaking to the target market you chose, and then turning the corner by explaining to them why you moved from being a tax attorney to being an internet marketer. Get it? Your market is no longer saturated with thousands of people trying to sell to the same prospects. You can now have intelligent conversations with these prospects and have a much easier time adding new team members and making sales.

Then you write your blog posts in the same fashion, and each blog post links back into your relevant silo pages. Now Google loves you, and will be much happier putting you on page one. Everybody wins this way, and it makes marketing easy.It's all about the keyword research and SEO silo architecture.

After I run through the questions coming in from this post I will decide which subject in this series will be covered next. So like I said, ask away, and don't forget to hit those tweet and share buttons. This post could probably have been sold for a chunk of change, so everyone should take advantage of it. I also don't mind if you link to this post from your site as a reference for your readers.

One last note. Go over and over this really well. This is  a complicated but necessary strategy. Check, recheck and then check your research again to make sure your silo's all flow in an order of relevancy.

Chris Owen

Chris Owen Academy

P.S. To join the Academy, and more great info like this, click here. Don't forget to vote, tweet and share.

P.P.S. Breaking News. The Google Switch was just made available to the public today. And It's completely free. It is Jim Yaghi and Davids Schwinds traffic "How To" book. I have read it myself and loved it. If you want to get your hands on it, click the link below. You'll be glad you did.

Google Switch