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SEO Tips: Fix Google Crawl Errors
Does your site have Google crawl errors? Did you just say you don’t know? Well, you might and don’t worry because I’m going to tell you how to fix this problem. You must fix Google crawl errors or your site may not rank at all in the search engines.
If you have noticed a drop in your search engine rankings with a particular article or keyword, or even worse yet you’re not showing up at all, then one problem you may have is too many Google crawl errors.
Here is how to check to see if your website has any Google crawl errors. Go to http://www.google.com/webmasters/tools/. Log in to Google Webmasters and select your site. If you haven’t yet added your site, what are you doing? Seriously, add your site already. The next page will be your dashboard and on the right hand side you will see a section labeled, “Crawl Errors.”
Hopefully there is nothing there, but if there is, click on the number to see all of your Google crawl errors. What you will need to do next is, of course, fix them! To remove each error, you can do one of two things:
1.) You can figure out why the particular URL is directing to a 404 or other error and fix it. Perhaps the permalink has changed, you changed the title of the page, product, file, etc., the text or image is improperly linked or maybe you manually coded your link, installed a link cloaker, it automatically linked a keyword inside of your manually linked text and ruined it. Awfully specific, right? I know, that was one of mine.
2.) Create a permanent redirect. If you are using WordPress, this is really quite simple. Go to your dashboard > Plugins > Add New. Do a search for “Redirection” and install and active this plugin by John Godley. Once it’s installed, go back to your crawl errors and copy the exact URL with the problem. Go to your redirection settings and add a new redirection. If the URL with a Google crawl error is an attachment or something you don’t recognize, just redirect it back to your home page. If, say, you changed your “Contact Us” page to be “Contact Me” then redirect the old URL to the new one (e.g., domain.com/contactus to domain.com/contactme).
Once you have fixed or redirected all your Google crawl errors it will take up to two weeks or more for the crawl errors to stop showing. In the meantime, go check out Bing Webmaster tools and Yahoo Site Explorer to make sure your site doesn’t have crawl errors with these two other major search engines. Be sure to check often because too many Google crawl errors can keep your site from ranking high enough or even at all in the search results.
To Your Success,
Online Marketing & Business Coach