Is Top Ranking Is an Illustion?
Read More: Have you been misled by the "gurus" that top page ranking will mean a golden harvest of leads and sales?
FACT: Top Ranking is an illusion!
MYTH: Top Page Ranking Will Make You Money
I too, have gotten overnight top page ranking using long tail key words for articles and videos I've created. Heck, I even had a couple videos and articles on the same page with over 400mm in the "results" number in the upper right.
It's a nice feeling -- sort of.
As I basked in the warm fuzzy glow of top ranking, I suddenly realized I wasn't getting any leads!
Week after week, I went: Top Ranking, even #1 position on pages with well over 1 millions in the "results" number for an article and lower ranking at 5 & 6 for a couple of videos!
What's going on I wondered? NO LEADS! Dang!
I started getting paranoid that my website and blog sucked. I reached out to the CCP forum for answers and honest critiques.
I am grateful that a real pro stepped up to provide me with a reality check. I call him my Super Highly Analytical SEO Coach (SHASC).
Here's the deal:
The so called "gurus" have misled you into thinking top ranking is the end all of marketing.
If all you do is search your long tail key word, you may very well find your self on top with a very high results number well over 1 million. It's easy to manipulate the key words to get there.
BUT...
That does not in ANY WAY equate into actual page views or clicks. It's possible no one will ever pay attention to your link!
TIP: The results number is not how many people are looking for you, it's the actual number of competing pages.
It was pointed out to me, when searching our long tale key word to put the phrase within quotation marks like this:
"my super long tail key word" vs
-- my super long tail key word --
The actual results number drops considerably and more closely reflects reality.
In my case, my Super Long Tale Key Word was:
'internet home business for retirees'
With that, I not only got numero uno for an articles, but at the time, a couple of videos lower down on a page with over 4 million results!
Not bad, I thought!
BUT if I do "internet home business for retirees" I get a smaller results number and fewer article and video listings.
But, my Anal coach pointed out that the "results" number doesn't mean squat if no one is really going to my page!
There's more to it -- much more!
You need to find out how many actual page views these key words have.
It's not uncommon to find first page listings with little or no ranking or the all important page views.
The take away is:
It' easy to manipulate your key words, especially long tail key words to get top ranking on even a high number "results" page.
But, I have learned
Top ranking don't mean squat until you create enough back links to your blog or website to create real traffic, page views and clicks.
Okay, back to the heavy lifting! Get busy doing it right!
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About the Author: J Gary Dean
Member Since: 06/22/2009
Company: J Gary Dean & Friends
Industry: Business Opportunities
Primary Web Site: http://www.InternetHomeBusiness4Boomers.com
It's all about Traffic
You're right Gary, I have seen so many people taken in by so called SEO experts who claim to get them page one over night. When I finally get to talk to them they have a page 1 rank and wonder, like you did why you weren't getting business.
Well you won't get something for nothing. Believe me all the good PROFITABLE keywords are very competitive. They take real work, skill and time to get a first page ranking. If it's easy it's probably not worth the effort... Like most things in life.
If you are of the get rich quick mindset, you might as well get out of this SEO marketing game because it is hard work... regardless what the "guru" say.
I tell my clients to do their homework and pick battles that they can win. Work consistently at it but don't expect the results for 3 to 6 months.
Thanks Gary