What A Good SEO Company Will & Won't Do
If you’re looking to hire a SEO Company then this article will help you out and walk you through the process that a good SEO Consultant or Company will do in order to get you top rankings in the search engines.
In order to achieve quality results, you must start with on-page optimization, so it’s important the SEO Company you hire to do your SEO work knows this too! – It all starts with looking at the on-page optimization of the website and comparing it to other websites.
By other websites we are talking about direct competitor websites, so for example if you wanted to rank for the keyword: SEO Company, then you would need to analyze the competition that already ranks on the first page, find out how well optimized their websites are and then make sure that your own website is as optimized as your competition and potentially more optimized (although this is not always possible).
A good SEO Company should know this, but they should also know that on-page optimization is not necessarily the most important aspect of making a website rank! – When looking at on-page optimization you should treat it like the foundations of a property. If you simply lay the foundations for a property you won’t actually get a nice house, you need to do additional building in order to get that house, and SEO is no different.
Once the SEO Company has dealt with making the website rank well they will then look at the off-page optimization of the site, this means analyzing the link data of the website and comparing it to the link data of the websites that already rank on the first page of search results for the keywords you want to target.
Important things should be analyzed such as; how many root domains links come from, anchor text of links, ip addresses of links, page rank of links (domain and actual page) and also other factors such as whether the links go directly to the home page or whether they go to sub-pages.
This data is important because a good SEO Company will then use it to create a link strategy. Every link strategy although possibly similar should be different, and a good SEO Company will know that each link building campaign should be taylor made for results!
For example: When analyzing link data if the competitor had all of it’s links from blog comments then copying their links would be very easy because you can simply visit every website and make a comment on the article just as they have done, when links come from actual guest blog posts, and many different root domains it becomes harder to actually copy a competitors back links. When this is the case a good SEO Company will be able to see which links are worth going after and for the ones that aren’t unique links can be built using content the SEO Company will create.
Although all link building strategies should be a different a good one will generally consist of a range of links coming from, article directories, various root domains, articles (related), blog commenting, forums and other directories.
It is important that the SEO Company realises the importance of having balanced link data, this means obtaining links not only which are do-follow, but also ones which are no-follow. – It is also important to use a range of different anchor texts rather than sticking to just one.
For more information, or if you would like to have professional SEO done on your website then claim your free website audit & consultation here: www.MarkSherris.com