What Is A PingBack? How Do I Use It?

This post is about how to use pingback/trackback to get more links and contents for your blog.If you have a blog, you probably have 2 important things to ‘worry’ about.

1) Finding/writing quality content to post to your blog

2) Getting quality links to your blog

Here’s a proposal on how you can have both at the same time!

The idea is to use the pingback/trackback feature that comes with a Wordpress blog.

Here’s a typical scenario:

- Person A writes something on her blog.

- You read her blog and have some afterthought.

- You blog about your thought in your own blog (hence more content for your blog).

- You either pingback or send a trackback to Person A’s blog

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- Person A’s blog receives the pingback/trackback and displays it as a comment to the original post, linking it back to your blog (hence another link juice for you).

Now, for this method to work, 2 things must be ready:

1) Person A’s blog must allow trackback and pingback

2) Ideally, person A’s blog sets “DoFollow” for her trackback and pingback.

How to know if a blog allows trackback and pingback?

Simple, just check out the blog and see if there’s any trackback or pingback links. They are either in the comments section or a section on its own (like LeadsLeap blog).

How to know if the trackback/pingback has “DoFollow”?

If you use Firefox, you can install a plugin called SEO For Firefox. The plugin will highlight links with “NoFollow”. Any link without “NoFollow” is “DoFollow”.

If you use IE, change to Firefox! (How is my humour?)

How to create a pingback or trackback?

1) First, it should be enabled in your wordpress blog. You can do that by logging into Options » Discussion - and making sure there is a check mark next to Attempt to notify any Weblogs linked to from the article (slows down posting.).

2) Next, write a post and link back to the original post.

In most cases, Pingback will happen automatically and there is no need for you to send any trackback.